International Terrorism Essay Example for Free

International Terrorism Essay A majority of the international terrorist operations and strikes trace their root to the Asian Middle East region, which has become the cauldron of global terrorism. Since over two decades, the Middle East has turned into that most volatile, unstable and surcharged place in world, having seen two major armed conflicts and being home to a number of radical, hardliner and terrorist outfits, including Hamas, Hezbollah, and Al Qaeda. These outfits are collectively responsible for carrying a series of devastating terrorist attacks around the world, including 9/11, Madrid and London bombings, rocket attack on Israel and Mumbai carnage. The problem goes further deeper to reveal a simmering regional and sectarian discontent that further adds to the instability of the region. The common unifying thread among all of these factors is presence of ideological motivation of Islamic Jihad, which has made the entire issue extremely sensitive from political and religious angles. Hamas, Hezbollah and Islamic Jihad Both Hamas and Hezbollah have their origin rooted in conflict between Israel and Palestine since creation of Israel in 1948 (Lutz and Lutz, 2004). A majority of Arab and Middle Eastern countries protested Israel’s creation and tried to liquidate the nation through armed intervention To represent the Palestinian cause, Palestine Liberation Organization emerged 1964, striving for liberation and demand of nationhood from Israel. The organization was formed when all the military and armed strengths of Arab nations was convincingly defeated by Israel in 1948 and 1956 wars and it was felt among radical sections of Palestine that only a guerilla tactics could work against a militarily superior Israel Lutz and Lutz, 2004) . Since its formation PLO worked as an umbrella organization, drawing support from various militant Islamic groups working in the area, chiefly Hamas which aims to create a completely Islamic state in the area. Unlike PLO, which has, in principal, favored religious tolerance and secularity as policy, Hamas has a clearly stated Islamic agenda, which draws support from other organizations of similar ideological base. Hamas is considered by several Western countries, including USA and Israel as a terrorist organization, and it is responsible for carrying out a series of strikes against Israel since its creation in 1987. Since 2002, Hamas has restructured itself to form a political organization and presently it is controlling the Gaza strip of Palestine’s territory (Morgan, 2005). Hezbollah is a Lebanon based political-resistance group, formed in 1982 to protest and struggle Israel’s formation and its conflict with Lebanon (Albritton, 2006). Although, the outwardly the organization is involved in a number of social activities, such as running schools, hospitals, farming counseling services, the core characteristics of the organization have remained military. The organization is considered wholly or partly a terrorist outfit by USA and European nations due to its repeated involvement in terrorist attacks in Israel. Both Hamas and Hezbollah share a strong ideological bond in the concept of Islamic Jihad and they consider themselves committed to this cause. While in the religious terms, Jihad is a personal effort for purity, for all the practical purpose, it has evolved in the concept of Islamic supremacy and dominance over other believer sects. Proponents of Islamic Jihad advocate a sustained campaign, involving ideological and violent means in all degrees of extremity to the cause of complete elimination of non-believers (Morgan, 2005). The commitment to Islamic Jihad has infused both these organizations with radical elements and extended their involvement to various terrorist outfits, from Middle East to India and Indonesia, all of which justify their violent actions by theory of Jihad (Albritton, 2006; Merrit, Gilbert and Reinhart, 2004). Kurdish Conflict Kurdish conflict is one of the major political causes of disturbance in the Middle East. Kurds are a major ethnic-linguistic group spread across various countries of Middle East, specifically Iraq and Turkey where they form respectively 17 and 20 percent of the total population. The total Kurdish population is approximately 30 million, making them the fourth largest ethnic group in the region (Merrit, Gilbert and Reinhart, 2004). However, Kurdish community has a deep sense of grievance and resentment against the political framework of the Middle East, as they have been largely side tracked by almost all the political establishments; to aggravate the issue, some countries even tried to break down their sense of identity and forcibly merge them with rest of the population (Morgan, 2005). Kurd’s persistent demands for identity, recognition and greater zone of influence in politics have brought them regularly in conflict with Middle Eastern political establishment which has tried to suppress repeatedly. Kurds are guided by a strong sense of nationality they view themselves as a distinct nation. In fact, there is a complete sentiment among Kurds, identifying themselves as separate clans with their distinct sense of nationality. This has led to several major Kurdish revolts in both Iraq and Turkey. Former Iraq’s president, Saddam Hussein crushed a series of such revolts ruthlessly in 1980s, resulting in systematic murder of over 5000 Kurds (Lutz and Lutz, 2004). After the end of Saddam Hussein’s rule in second Gulf War of 2003-04, the Kurdish demand for independent homeland has intensified. This demand is supported by the entire Kurdish Diaspora who view a separate homeland as the only lasting and legitimate solution to the centuries of neglect, overlook and ignorance of Kurdish identity and culture by Iraq, Iran, and Turkey. Alarmed at this demand, the radical elements in these countries have collaborated with Islamic terrorist groups and carried out a number of terrorist attacks, that are aimed to wipe out the Kurdish leadership and cause fear in the community. However, the effect of these attacks has been largely opposite as it has led to the feeling among the Kurds that their own nation can be the only guarantee of their safety and security (Teson, 2005). Al Qaeda. Any mention of religious terrorism is incomplete without discussion on Islamic terrorism and jihad ideology which is widely held as the single most potent challenge to the democratic and free world. The most prominent actor in Islamic terrorism is Al Qaeda led by Osama Bin Laden, which has acquired the form of an international organization, recruiting members from all the Islamic nations and using them as against the Western and Asian democracies (Lutz and Lutz, 2004). Al Qaeda acts as veritable global terrorist organizations, with massive fund raising capabilities, central leadership style, and a network of dedicated sub units which are ready to strike at the behest of the central command. In studying the reach and influence of Al Qaeda, analysts found that the prime motivational force used by Bin Laden and other key terrorists in the organization is religious. The origin of Al Qaeda is traced back to early 1980s when then USSR invaded Afghanistan and Muslims fighters from around the Islamic world poured in Afghanistan to fight a war that was given an instant religious color. The religious cause did not lose its appeal for the fighters even after the war ended, and they looked for further challenges which, in their opinion, had contaminated the purified and hence medieval perception of Islam they held (Lutz and Lutz, 2004). This search brought them in immediate conflict with the secular world, which is epitomized by USA. In consequence, Al Qaeda network started targeting US military bases in Saudi Arabia, US embassies in Nairobi, Kenya and Dar-es-Salaam and US warships; the campaign reached its zenith in 9/11 airlines attacks, which was a watershed event in terrorism history (Lutz and Lutz, 2004). Despite US and British campaign against the Al Qaeda network, the organization continues recruit members from religious sympathizers and attack soft targets, as evidenced against recent terrorist attacks in Mumbai. USA has actively engaged itself to eliminate the threat of Al Qaeda, which is logically justifiable, as it’s partially responsible for creation of the terrorist network. Although there has been both international and domestic criticism against USA’s efforts to combat Al Qaeda in Afghanistan and its bordering areas, this strategy has paid dividends and it has severely undermined the organization (Teson, 2005). To completely eliminate the threat of Al Qaeda, a combination of military and political strategies is required where the terrorist network is attacked at its functional, operational and organizational level. USA should ensure the neutralization of Al Qaeda leadership and cadres and simultaneously hold meaningful dialogue with Islamic countries to desist their youths from joining the terror outfit.

Study Of Ben Jonson The Alchemist English Literature Essay

Study Of Ben Jonson The Alchemist English Literature Essay The play starts in a mansion in London which is in absence of its master, Lovewit, who has departed to Kent to be safe from the Plague. The housekeeper, Jeremy, acting out as a captain Face, with the aid of two of his friends, Subtle, a charlatan, performing as an alchemist and Dol also in the role of a lady while in reality a prostitute; has turned the house into a domain of their conceit. The tripartite change their identities and play and act out roles in order to make benefit and earn money by deceiving some foolish clients who believe Subtle is a doctor in power of the art of alchemy and thus able to transmute metal into gold. As a result humorous and entertaining consequences start happening, while at the same time Jonson mocks many social classes of 17th century London such as the Puritans whose greed of money is even more excessive or nobilities like Kastril, and his widowed sister who came to the house in search of a husband and, on the other hand, Lovewit the master of the house who marries this woman because of her money. As soon as the play starts the audience understands the chaotic situation. The master of the house, the supposedly real practitioner of power, is absent, and like a typical Renaissance and Jacobean drama with the absence of power, chaos has turned up. The chaos is shown through the shifting and altering of identities mostly practiced by Face, Subtle, and Dol who are in pretention; the hierarchical boundaries are broken down and servants are in the place of masters, masters in the place of clients, and we have Dol Common for a great lady (IV.i.90) Therefore since identities are understood through appearance, realities are subverted and identities are performed and thus through performed identities deception, con, and fraud has turned up. But the reader may ask what the significance of performed identities is? In other words why individuals try to act out their subjectivity? According to Lacans theories people act out their identities and pretend to be the persons who the other characters desire them to be. That is to say in Lacans study of the subjection of the infant, in the mirror stage the child grasps herself in the mirror as an independent subject who is divided and separated from the Other whom up to now for her was her mother. She understands that she is separated from her mother and from the world so this separation hints her about her lacks. She realizes that in order to construct his subjectivity she is in need of the Other or the others to define her and as a result she feels the desire to define herself according to the Others desires. Thus, she would not be a complete subject, if she does not know anything about the desire of the Other. In The Alchemist, as Ann Barton discusses in her book Ben Jonson, Dramatist, people of all classes and temperaments make their way to Subtles consulting rooms because they think that somehow he can make their lives better, because they have become dissatisfied with what they are (Barton 138). Contrary to Shakespearean characters, Jonsons characters themselves yearn to be changed since they are not content with the paltry dimensions of their habitual lives and selves (ibid 138). To put in Lacanian terms they are totally lead by their own desires. It is their desire-which here is pictured by Jonson as ugly, material desire and greed for money and gold-that not only guides them towards Subtle but also creates Subtle. In fact as Lacan discusses about the role of desire in the realm of language and subjection [w]e are born into language-the language through which the desires of others are articulated and through which we are forced to articulate our own desire (Homer 44). According to Lac an we want to be objects of the Others desires and our identities are shaped by the Others desires just as the alchemists identity is created out of the other naÃÆ' ¯ve characters desires. As long as there are dupes like Dapper, Mammon, Drugger, Tribulation, and Ananias with their illusory hunger of turning metal into gold, inevitably individuals like Subtle are created as well. Not only the three cheaters are in lack of the fools to be identified, but also the fools are in need of the frauds: as was mentioned earlier they themselves are ready and eager to be deceived since they are against the rationalities of reality and are in search of the dreams of their unconsciousness and this desire is fulfilled only through false identities of a non-existent alchemist, a fake captain and a Queen of Faery. As a result since their aspirations are restricted by the very limitations of intellect and social position from which they want to escape. This is why they need Face and Subtle, masters of illusion who can liberate and objectify their inchoate feelings of restriction and discontent. (Barton 138). Their greed of gold can be labeled as their desire that revealed their lack and therefore their need towards Subtle and his colleagues in order to be defined as a winner of gambles (Dapper), as a savior (Mammon), and as devoted Puritans (Tribulation, and Ananias). In this chaotic world that is pictured in the house the people yearn for an ideal status brought by alchemy; in fact alchemy can be considered as the real desire, as the lack that individuals feel in order to identify themselves and as the Other whom individuals yearn to be. Alchemy is the art that brings order and unity and simultaneously the complete pleasures and contentment of what Lacan terms as the Real Stage in which persons were born into and in which they were united with the mother, and a perfect happy, unified world was experienced by the infant. But the point stressed by Lacan is that human beings can never return to this ideal stage so that it is an illusory condition for subjects and is created only by peoples desires and can only happen in peoples dreams. The desire for such a world is shown through idealistic ambitions of Epicure Mammon, who wants to change the world into a utopia by turning everything into gold. With the power of alchemy he wants to enrich his friends, free England from the plague, restore the aged to youth, and cure all diseases, comming of all causes (Barton 140). Besides, by turning any metal into pure gold he is set to remove any separation and differentiation among objects i.e. no lead and silver and all metals to be changed to the highest and noblest of metals. What he is yearning to accomplish is out of the capability of human being; an idealistic condition which Lacan calls the Real Stage, and which can never be achieved, just as the world Mammon describes is out of reach and just as turning metal into gold is. MAMMON. à ¢Ã¢â€š ¬Ã‚ ¦ He that has once the flower of the sun, The perfect ruby, which we call elixir, Not only can do that, but by its virtue Can confer honour, love, respect, long life, Give safety, valour: yea, and victory, To whom he will. In eight-and-twenty days, Ill make an old man, of fourscore, a child. (II.i.38) Apart from appearance, Subtle uses the Others language. It is not hard to find out that in this play changed identities are followed by changed language. Language is a device, an instrument that shapes identities. The person in power is Subtle, the alchemist, and it is his ability in words that equips him with power. He manages in what way to handle the situation and in what way to fool the clients according to their greedy ambitions. It is the power of his words that makes his clients to believe that he really is an alchemist. Although Face is the one who provides them the place to perform, when it comes to the domains of language he is not that much powerful as Subtle is. To give an example, in the first scene during their quarrel, Subtle burst out saying that it was he who taught Face the art of language: SUBTLE . à ¢Ã¢â€š ¬Ã‚ ¦have I taen thee out of dung, So poor, so wretched, when no living thing Would keep thee company, but a spider, or worse? Raised thee from brooms, and dust, and watring pots? Sublimed thee, and exalted thee, and fixed thee Ithe third region, called our state of grace? Wrought thee to spirit, to quintessence, with pains Would twice have won me the philosophers work? Put thee in words, and fashion? Made thee fit For more than ordinary fellowships? Given thee thy oaths, thy quarrelling dimensions? Thy rules, to cheat at horse-race, cockpit, cards, Dice, or whatever gallant tincture else? Made thee a second, in mine own great art? (I. i. 17) In fact it is in language that Subtle is created as a different subject, i.e. an alchemist. This reflects in one way or another Lacans theory that Language is not so much to be seen as our means of expression but as the medium through which and in which our very identity is structuredà ¢Ã¢â€š ¬Ã‚ ¦. Language creates us as it creates the world around us. This is not to suggest that things do not exist, but rather that it is only through language that materiality becomes meaningful (Halstead 197). To put it in other words, identities are created in language, and through language individuals are shaped just as Subtle, creates the identity of an alchemist by talking like an alchemist. On the other hand, Jeremy and Dol build up a Captain and a Lady through the shift of language. For instance a shift of language is vivid in Dols speech, the first extract is taken from Act I in which Dol is quarrelling with her two colleagues: DOL. And you, sir, with your menstrue, gather it up. Sdeath, you abominable pair of stinkards, Leave off your barking, and grow one again, Or, by the light that shines, Ill cut your throats. Ill not b e made a prey unto the marshal For neer a snarling dog-bolt oyou both. (I.i.19) And this quotation is uttered when she is playing her role as a lady in front of Mammon: DOL. Sir, although We may be said to want the gilt and trappings, The dress of honour; yet we strive to keep The seeds, and the materials. (IV.i.91) Another example that can be look at as the role of language in construction of identity is Surlys transformation into a Spaniard; first of all let us begin with the fact that he is the only character who does not believe in Subtles words and his promise of alchemy from the very beginning. He rudely questions and devalues the promises of the supposed alchemist Faith, I have a humour, I would not willingly be gulled. Your stone Cannot transmute me (II.i.39). Just as Barton says Surly is a man impatient with pretence, someone who declines to be taken in. A rationalist from the start, he believes neither in Mammons grandiose visions nor in the promises of Subtle. He identifies Dol Common quite accurately as a whore, at first sight, although Mammon tries to persuade him that he actually knows her ladyships noble brother, and has the whole, dignified family history lodged somewhere in the back of his mind. As Subtle and Mammon fill the air with brightly coloured alchemical terms, Surlys observations are caustic. He cannot resist trying to expose the charlatans for what they are (Barton 146). In scene three of Act IV, it is Surly who appears in a fake disguise, like a Spaniard, and this time Subtle and Face are totally deceived since Surlys language has completely changed to Spanish. Another language brings another identity; Subtle and Face do not doubt him and later when they understand that they have been fooled they get shocked. Surleys knowledge of the Spanish language enables him to discover about Subtle and Faces charlatanism. Taking him as a Spanish man, Subtle and Face speak in English in front of him revealing their true identity and their real intentions, while Surly is listening to them. They do not understand what Surly is saying in Spanish and their lack of understanding in this language disarms them and their power is taken away and so their plan is revealed. SURLY. Entiendo. SUBTLE. Do you intend it? So do we, dear Don. Have you brought pistolets? or portagues? My solemn Don? Dost thou feel any? FACE, {he feels his pockets) Full. SUBTLE. You shall be emptied, Don; pumped, and drawn Dry, as they say. FACE . Milked, in troth, sweet Don. SUBTLE. See all the monsters; the great lion of all, Don. SURLY. Con licencia, sepuede ver a esta senora? SUBTLE. What talks he now? F ACE . Othe senora. (IV.iii.101) The two rascals make fun of the Spanish man whom they regard is out of the realm of language and thus unable to recognize their words, which ironically is vice versa. To sum up, the notion of language is highlighted in this play in its comical way to show that language is not separated from peoples subjectivity and that as Lacan mentions individuals are constructed within language. So that language gives power and it is the power of language that helps Subtle and his colleagues to abuse other characters. Since the play is about the power of alchemy and turning base metal into gold, metaphorically we can assume that the real alchemy is that of the language that makes identities out of bodies, that the elixir of language can be more powerful than that of the Philosophers Stone.

Market mix and integrated marketing communication

Market mix and integrated marketing communication Marketing is the management process responsible for identifying, anticipating and satisfying customers requirements at the end of the day and also seeking a profit Marketing or marketing mix is traditionally classified into the 4Ps, namely Place, Product, promotion and price. Each of the 4Ps has an important role to play and each contribution help a business in promoting its product or service. 1.1 Elements of marketing mix, the 4Ps 1.1.1 Place This factor needs to be considered before or how the product will be able to reach in the hand of the consumer. In this case, there are different ways to make this possible, like manufacturer outlets, wholesalers and retails outlets. 1.1.2 Promotion Promotion is essential for creating awareness about a specific product or service. Traditionally promotion is done in order to inform the general population about a particular product, in terms of its features, quality, and benefits and so on. Above the line and below the line promotional methods can be applied. However, promotions require lots of finance. 1.1.3 Product Among the other 4Ps, it is the most important one, as its the one that will be able to satisfy the needs and wants of the consumers. Product will help a firm to differentiate its current range of product from those of other competitors. Brand loyalty can be obtained by the product itself as well as market share and consumers loyalty. 1.1.4 Price This P will determine the degree of value added by the firm to a particular product. Price will influenced revenue and profits levels of the firm. Price should be set in order to attract both the mass market and the niche market. 1.2 Evidences Referring to the case itself, the article is based on ECOWASH and the different marketing mix that have been applied are Product and Promotion. Evidence from the case in supporting the arguments; a new formulation of a washing up liquiddetergent is being produced, that is totally biodegrable. Due that, we can see that the concept of Product is being applied. This well describe the product of the article thus other facts are that, with the growing concerns of the consumers public about the ecology and the environment, Ecowash is the ideal one to choose. The product itself is environmentally friendly with the use of flowers and rainbows to symbolize nature. In this way, it is totally suitable to support Ecowash. Furthermore, product s not only the one apply in this article, promotion is also applied. As we know without promotion nothing can be possible. Therefore in order to make the public aware of the product, Ecowash, the marketing manager had advertised its product to the targeted market. Doing a packaging which is totally legal will be a good for the business. Task Two 25 marks (a)Explain in your own words what is meant by the use of integrated marketing communications. (10 marks) 2.0 Introduction of Integrated marketing communication Integrated marketing (IM) is a management strategy and meta-discipline focused on the organisation-wide optimisation of unique value for stakeholders. Although closely linked to integrated marketing communications (IMC), it should not be confused with it. Integrated marketing communications (IMC) is the integration of all marketing tools, approaches and resources within a company which maximizes impact on consumer mind and which results into maximum profits at a minimum cost. The aim behind IMC is to ensure consistency of message and the complementary use of media. Whereas IMC aims to ensure consistency of message and the complementary use of media, integrated marketing is concerned with the alignment and focus of the whole organization. 2.1 Benefits of IMC Integrated Marketing Communications Media advertising to multiple forms of communication Limited Internet access to 24/7 Internet availability and access to goods and services General-focus advertising and marketing to data-based marketing A manufacturer-dominated market to a retailer-dominated, consumer-controlled market Increased sales or benefits to the company Low agency accountability to greater agency accountability, particularly in advertising Mass media to more specialized media, which are centered on specific target audiences Table 1: shows the benefits of IMC 2.2 The two forms of IMC 2.2.1 Online marketing channels deals with the various facilities available in terms of technological facilities for different purposes. In this case some ideal forms can be search engine, pay per click, emails, banners and so on. 2.2.2 Offline marketing channels is the traditional way of promoting an issue or communicating something to the public. Some examples may include the traditional printing, newspapers, magazines, mail order, public relations, radios and television and other traditional methods. 2.3 Views A company can create his integrated marketing communication program by using all the elements of the marketing mix, like place, product, promotion and price. In order to know well the subject, an example can be form, Belch and Belch (2007). The concept of IMC had a great influence for them, basically the discuss the needs to establish communication and sales objective together, the way how sales objective have its relation to the corporate objective is in term of gaining a certain dollar sales volume, unit sold, market share and profile level. With the sales objective it provides a quantifiable and measurable benchmark for the promotional campaign. On the other hand, promotional efforts are not the only factor that influences sales. Critically evaluate the benefits to the marketing manager and their organization of using an integrated marketing communications mix. (15 marks) 3.0 Integrated Marketing Communications Integrated Marketing Communications is a term used to describe a holistic approach to marketing communication. It aims to ensure consistency of message and the complementary use of media. The concept includes online and offline marketing channels. Online marketing channels include any e-marketing campaigns or programs, from search engine optimization (SEO), pay-per-click, and affiliate, and email, banner to latest web related channels for webinar, blog, micro-blogging, RSS, podcast, and Internet TV. Offline marketing channels are traditional print (newspaper, magazine), mail order, public relations, industry relations, billboard, radio, and television. A company develops its integrated marketing communication programme using all the elements of the marketing mix (product, price, place, and promotion). 3.1 The benefits of IMC to the marketing manager and the organization are as follows: In order to gain all the benefits of IMC, it will have a positive impact on the organization and its image. First and foremost it can create lots of benefits like competitive advantage, boost up sales revenue as well as profits level, retained money for future investments, time factor and release the individuals of all his stress at work. In the corporate world communication is very essential in order to be in touch with all the different stages of productions. IMC wraps his communication principal with his customers, in order to help them able to move along the various stages concerning the buying process. This way also means that it will be able to promote the image of the business and the relationship with the customers. IMC may also act as a human resource manager, as he will enable to be in good relationship with its market. Doing so will be a way to bond customer loyalty on both a short term and a long term. The ability to keep a customer for life is a powerful tool as it will result into a competitive advantage for the business. Increased the profitability factor is also in the hand of IMC, meaning that in order to be profitable the business should effective. That is it should have a clear way to do communication. This should be done in such a way that it should not be distorted as single information may be communicated into another way. At another level, initial research suggests that images shared in advertising and direct mail boost both advertising awareness and mail shot responses. So IMC can boost sales by stretching messages across several communications tools to create more avenues for customers to become aware, aroused, and ultimately, to make a purchase. Finally, IMC saves money as it eliminates duplication in areas such as graphics and photography since they can be shared and used in say, advertising, exhibitions and sales literature. Agency fees are reduced by using a single agency for all communications and even if there are several agencies, time is saved when meetings bring all the agencies together for briefings, creative sessions, tactical or strategic planning. This reduces workload and subsequent stress levels. 3.2 Possible drawbacks of IMC Despite its many benefits, Integrated Marketing Communications, or IMC, has many barriers. Functional Silos Stifled Creativity Time Scale Conflicts Lack of Management know-how Drawbacks of IMC Table 2: drawbacks of IMC 3.3 Golden rules of IMC Senior Management Support Integrate At Different Levels of management Ensure the Design Manual Focus on a clear marketing communications strategy Start with a Zero Budget Think Customers First Build Relationships and Brand Values Good Marketing Information System Artwork search for the optimum communications mix Task 3 25 marks In your own words, explain what is meant by social marketing. (10 marks) 4.0 Introduction of Social Marketing Social marketing is the systematic application of marketing, along with other concepts and techniques, to achieve specific behavioral goals for a social good. Social marketing can be applied to promote merit goods, or to make a society avoid demerit goods and thus to promote societys well being as a whole. For example, this may include asking people not to smoke in public areas, asking them to use seat belts, or prompting to make them follow speed limits. Although social marketing is sometimes seen only as using standard commercial marketing practices to achieve non-commercial goals, this is an over-simplification. The primary aim of social marketing is social good, while in commercial marketing the aim is primarily financial. This does not mean that commercial marketers can not contribute to achievement of social good. Increasingly, social marketing is being described as having two parents-a social parent = social sciences and social policy, and a marketing parent = commercial and public sector marketing approaches. Beginning in the 1970s, it has in the last decade matured into a much more integrative and inclusive discipline that draws on the full range of social sciences and social policy approaches as well as marketing. Social marketing must not be confused with social media marketing. 4.1 History of social marketing Social marketing began as a formal discipline in 1971, with the publication of Social Marketing: An Approach to Planned Social Change in the Journal of Marketing by marketing experts Philip Kotler and Gerald Zaltman. However, earlier, social marketing had already been used as a tool for birth control in India, where a persuasion based approach was favored over a legislative approach. 4.2 Components of social marketing Components of social marketing Consumer orientation to realize organizational (social) goals Voluntary exchanges of goods and services between providers and consumers Research in audience analysis and segmentation strategies Management process that involves problem analysis, planning, implementation and feedback functions Use of formative research in product and message design and the pretesting of these materials Use of the marketing mix Analysis of distribution (or communication) channels Integrative and control functions Table 3: components of social marketing 4.3 Views of social marketing Social marketing uses the benefits and of doing social goods to secure and maintain customer engagement. Distinguishing features of social marketing is that primary focus on social good but secondary is not the case. Social marketing also implies that its not all public sectors and not-for-profit marketing is doing social marketing. Social marketing can used standard marketing techniques to promote their relevant services and organization goals. This can be very important but should not be confused with social marketing where the latter is focusing on achieving specific goals with the specific audiences in relation to different topics relevant to social good, for example: health, sustainability, recycling and so on. Social marketing applies a customer oriented approach and uses the concepts and tools used by commercial marketers in pursuit of social goals like Anti-Smoking-Campaigns or fund raising for NGOs. Is Ecowash a good example of social marketing? Fully justify your answer. (15marks) 5.0 Introduction of Social marketing Social marketing is the systematic application of marketing, along with other concepts and techniques, to achieve specific behavioral goals for a social good.[1] Social marketing can be applied to promote merit goods, or to make a society avoid demerit goods and thus to promote societys well being as a whole. For example, this may include asking people not to smoke in public areas, asking them to use seat belts, or prompting to make them follow speed limits. Although social marketing is sometimes seen only as using standard commercial marketing practices to achieve non-commercial goals, this is an over-simplification. The primary aim of social marketing is social good; while in commercial marketing the aim is primarily financial. This does not mean that commercial marketers can not contribute to achievement of social good. Increasingly, social marketing is being described as having two parents-a social parent = social sciences and social policy, and a marketing parent = commercial and public sector marketing approaches. Beginning in the 1970s, it has in the last decade matured into a much more integrative and inclusive discipline that draws on the full range of social sciences and social policy approaches as well as marketing. 5.1Referring to the case Ecowash is not an eco-friendly product. The reasons in saying so are as follows: it is not environmentally friendly, meaning that the Anglo-French company developments will affect the future generation. Doing so implies to disrespect the nature. Nowadays the world is developing at a rapid speed meaning that the rate of pollution is also developing at a rapid speed causing some natural problems like air pollution, water pollution and deforestation. In order to avoid it, it is better to be environmentally friendly. Referring to the case it is said that high-profile experts in the relevant field to conduct research to back-up their claims that Ecowash was truly a biodegradable, eco-friendly washing-up liquid/detergent this short statement implies that it is truly ecology but this is not the case. High sum of money was used to make this product eco-friendly. According to Advertising Standards Authority(ASA) he mention that Anglo-French have not been able to prove, demonstrate or support his claims that truly ecowash is a bridgeable product that would not affect the environment. The ASA stated in their report that Anglo-French were unable to show that their product was less harmful to the nature. Processing on the packaging of the product, it is said to be environmentally friendly but it is not the case. The reason is such that both the consumer association and national consumer council expressed concerns in their reports. He is said that the business needs to review its rules regarding the product packaging. in order to be environmentally friendly the firms should adopt ht e concept of nature logos like flowers, rainbows and so on. Task 4 30 marks (a) You have been asked by your marketing manager to write a short briefing document for him/her, explaining the differences between regulations in terms of the various codes of practice, and legislation in terms of legal acts of law as they affects marketers and marketing today. (15 marks) 6.0 Regulation and Legislation Regulation is controlling human or societal behavior by rules or restrictions. Regulation can take many forms: legal restrictions promulgated by a government authority, self-regulation by an industry such as through a trade association, social regulation (e.g. norms), co-regulation and market regulation. One can consider regulation as actions of conduct imposing sanctions (such as a fine). This action of administrative law, or implementing regulatory law, may be contrasted with statutory or case law. Regulations are requirements that can come in many forms. They may be industry specific regulations such as the Health Information Portability and Accountability Act (HIPAA), which addresses health care organizations. Regulations may also be wider in scope for example, the Federal Information Security Management Act (FISMA). Regulations are the formal requirements that an organization must follow. Regulations can be either internally or externally generated, monitored, or enforced. Regulation refers to a specific requirement that can take on various forms, such as industry specific regulation or regulations that are much broader in scope. They are the way the legislation is enforced by regulators and they support the requirements of the legislation. In industry, they specify the particular formal (legal) requirements that need to be followed by organizations, workers and employers alike to create a level playing field within the competitive environment of the organizations as well as within a particular organization. This is so because regulations address product safety, consumer protection and other factors in public interest. The thing with regulations is that they could either be internally or externally developed so as a means of compliance, they may be developed through technical specifications or may be through some standards in the private sector. Legislation may be defined as the various codes of safety that must be applied to a particular product or services that will be delivering to the general public. Legislation is carried out to ensure the buyer or consumers that the product is fully useable and fully been produced according to the procedures that the company have mention in his given instructions on the specific product or service. Legislation is classified into different ways according to laws of different countries around the world. In other words, legislation refers to all the listed laws of the government about the world of trading. Legislation is an external directive that places specific requirements on a particular industry. It must be met in order for the business to be legally compliant. Legislation is put into place by the government. Legislation is typically an external driver, unless, of course, you are part of the government organization creating the legislation. Legislation is a directive placed by a gove rnment or governing body on either an industry, a section of community or placed on people of a country which must be complied with in order to remain within the legal boundaries of that particular country, community or industry. In industry, legislation acts as an external driver which must be met by all players in order to be compliant. Legislation is passed as laws by a parliament of a country or some other legislative arm of a government. After legislation is passed, there will be regulators, usually government bodies, who will examine the laws passed and work out the details that need to be enforced so that they are followed. For instance a parliament may pass a legislation that enforces a uniform interconnection fee for telecommunication service providers in a country, and then a government department (regulator) of communications will detail the nitty-gritty of the legislation and enforce it. At times before a part of legislation becomes a law, it may be referred to as a bill. Some countries require legislation to be validated by the executive (usually President) before it could be enforced as law. Commonly a member of the governing body or legislature will propose legislation or by the executive, which then becomes open for debate by legislators. Amendments are usually made before it is finally passed. Government legislative priorities often determine whether a given bill is proposed and enforced as law. Critically evaluate regulation against legislation in term of its positive and negative effects upon marketing. (15 marks) 7.0 Introduction of regulation Regulation mandated by a state attempts to produce outcomes which might not otherwise occur, produce or prevent outcomes in different places to what might otherwise occur, or produce or prevent outcomes in different timescales than would otherwise occur. In this way, regulations can be seen as implementation artifacts of policy statements. Common examples of regulation include controls on market entries, prices, wages, Development approvals, pollution effects, employment for certain people in certain industries, standards of production for certain goods, the military forces and services. The economics of imposing or removing regulations relating to markets is analyzed in regulatory economics. 7.1 Introduction of legislation Legislation is a directive placed by a government or governing body on either an industry, a section of community or placed on people of a country which must be complied with in order to remain within the legal boundaries of that particular country, community or industry. In industry, legislation acts as an external driver which must be met by all players in order to be compliant. Legislation is passed as laws by a parliament of a country or some other legislative arm of a government. After legislation is passed, there will be regulators, usually government bodies, who will examine the laws passed and work out the details that need to be enforced so that they are followed. 7.2 Advantages of legislation A set of different laws is set by the government in order to protect the fight of the product as well as the right of the buyer and other associated parties. It contains a range of laws such the business names act 1985 trading names. Under this act, it is states that it is important to let your costumer know in what the business is specialize. Consumer Protection Act 1987 If a trader identifies a pricing error at the time of sale, they do not have to serve the customer. Â  If the product is sold to the customer, it must be at the price the customer has seen. Â  It is illegal to overcharge or use misleading or unfair price comparisons. Consumer Protection from Unfair Trading Regulations 2008 The Regulations introduces a general duty not to trade unfairly and seek to ensure that traders act honestly and fairly towards their customers. Â  They apply primarily to business to consumer practices (but elements of business to business practices are also covered where they affect, or are likely to affect, consumers). 7.2 Disadvantages of legislation Certain laws may be biased as nowadays the law tends to change at a rapid speed. Some people may not know how they might be help with these laws. Some companies do not follow those rules to the letter as they have the tendency to mislead their products in order to boost up sales and to obtain a part of share on the market. Being a decision taken by the government, sometime it might be wrong and we may see its result in the near future. 7.3 Advantages of regulation It is laws that the government have put in order to provide a good running of the country. Common examples are in term of price, wages, development approvals, pollution effects, employment, goods and services that will have a direct impact on the economic of the country. 7.4 Disadvantages of regulation It will have a direct impact on the customers; if ever the firm does so then it will have impacts like market failures, society, endogenous preferences and so on. 7.5 Views It is better to go forward with the concept of regulation. Task 5 10 marks Do you believe that a code of practice for packaging would work and be adhered to by manufactures? From what has been explained to you do you believe that all three parties; manufactures, consumers bodies and government could agree upon a workable code of practice for packaging. Justify your own views? 8.0 Introduction of Packaging Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use. Packaging contains, protects, preserves, transports, informs, and sells. In many countries it is fully integrated into government, business, and institutional, industrial, and personal use. 8.1 How packaging will be adhered to the three parties In a business term, these three parties is referring to the concept of stakeholders, as we know stakeholders is a person or a group of persons that will influenced or is influenced by the running of the business. 8.1.1 Manufacturers This party will be able to think ecologically for his business, meaning that he will need to apply environmentally packages in order to reduce its impact in the nature. The waste management system should in terms of reducing both quantitative and qualitative prevention, re-use, recycling, energy recovery and disposal. 8.1.2 Consumers bodies He should be able to buy in bulk as customers likes to buy in small quantity which results into lot of plastic items. It should be environmentally useable, thus the buyer may be able to reuse this same thing again and again. 8.1.3 Government He needs to put strong rules and regulation regarding this matter. He should encourage firms to start adopting eco-packaging. This will have less impact on the nature and on the other side it will act as a way to do sustainable development for the future generation.

Mech. of Pitching :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  A baseball pitcher throws a baseball across the plate and the batter hits it to center field, and elderly man pitches horseshoes, a young person spikes a volleyball, student practices driving a golf ball while a college athlete practices punting a football. Once more, as is the case with pushing and pulling, a widely diverse set of activities has a common denominator. Each of these activities involves sequential movement of the body segments resulting in the production of a summated velocity at the end of the chain of segments used. The path produced by the end point of this chain of segments is curvilinear in nature. Sequential segmental motions are most frequently used to produce high velocities in external objects. Depending on the objective of the skill, speed, accuracy, distance, or some combination, modifications in the sequential pattern may be involved, larger or smaller ranges of motion might be used, and longer of shorter lever lengths may be chosen. Re gardless of the modifications, the basic nature of the sequential throwing, striking or kicking pattern remains the same.   Ã‚  Ã‚  Ã‚  Ã‚  Broer was the first to call attention to the similarity of movement patterns used in seemingly dissimilar activities such as the baseball pitch, the badminton clear, and the tennis serve. Objective evidence of such similarities between throwing and striking activities within each of the three major upper-extremity patterns; overarm, sidearm and underarm. The representative activities from these categories across throwing patterns also showed great similarity in the muscular action of the lower extremity. Atwater distinguished between the overarm and sidearm throwing patterns in terms of the direction in which the trunk laterally flexed. When lateral flexion occurred away from the throwing arm, and overarm pattern was used; lateral flexion toward the throwing arm indicated a sidearm pattern. The underarm patter is distinguished by motion predominantly in a sagittal plane with the hand below the waist. Each pattern involves a preparatory movement referred to as a ba ckswing, or windup, followed by the establishment of a base of support prior to the initiation of the force phase and ending in the follow-through. The base of support in the direction of the force application; forward and backward is a distinguishing feature of skill level. It has been well documented that more highly skilled individuals have longer strides. Once the base has been established, the more proximal segments begin the force application phase while the more distal segments complete the backswing.

The Physiological Breakdown of Hamlet Essay -- The Tragedy of Hamlet

The Physiological Breakdown of Hamlet      Ã‚   In Shakespeare's masterpiece Hamlet, the main character, Hamlet is overcome by a physiological breakdown. Hamlet was a sensitive man who was destroyed by a corrupt environment. Hamlet's dead father, the deeds of his uncle and mother, and the frequency of death caused the destruction of Hamlet.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   First of all, the loss of any close family member is very traumatic. Hamlet is not immune to such effects. In the first of Hamlet's soliloquies, Hamlet cries "How weary, stale, flat and unprofitable Seem to me all the uses of this world! Fie on't! ah fie!'tis an unweeded garden, That grows to seed; things rank and gross in nature Possess it merely" (III. ii. 134-137). It is obvious that this is a window to Hamlet's tortured soul. This is only the beginning of the end for Hamlet. In Act I. Scene iv. Hamlet confronts the spirit of his dead father. This is also disturbing to Hamlet. John S. Wilks writes in J. Leeds Barroll's Shakespeare Studies how meeting the ghost of his father "...throws his conscience into doubt and error, must naturally begin with the malign source of that confusion, the Ghost" (119). Hamlet is also incensed when he learns the reason for his father's torture. Old Hamlet was murdered by his brother when he was sleeping. T his leaves Old Hamlet walking in limbo for his afterlife. After learning this, Hamlet decrees "O all you host of heaven! O Earth! What else? And shall I couple hell?" (I. v. 92-93). Also knowing that his father was miserable in the afterlife weighed heavily on Hamlet's mind (Knight 20). Clearly, the death of his father and speaking to the ghost of his father started the corruption of Hamlet.    The deeds of his uncle and his mot... ...rruption of Hamlet can be attributed to the ghost of Hamlet's father, the actions of his mother and uncle and the many deaths that occur in this play. Hamlet is a sensitive man who could not take all trauma of all the events that happened in his life. His corruption was the only way for him to escape the tribulations he faced.    Works Cited Knight, G. Wilson. The Wheel of Fire. London: Oxford University Press, 1930. Mack, Maynard, et al, eds. The Norton Anthology of World Masterpieces. Sixth ed. Vol 2. New York: Norton, 1992. Skura, Meredith Anne. "Hamlet and Psychoanalysis" Shakespeare: The Tragedies. Ed. Robert B. Heilman. Englewood Cliffs: MLA, 1984. 84-93. Wliks, John S. "The discourse of Reason: Justice and the Erroneous Conscience in Hamlet. Shakespeare Studies. Vol XVIII. Ed. J. Leeds Barroll. New York: MLA, 1986. 117-144.

Correlational Research

Correlational Research There are many types of correlational research. The commonality among all types of correlational research is that they explore relationships between variables. Where descriptive research only described what was going on, correlational research talks about the link between different things. It is important to understand that correlational research does NOT tell us that Variable A caused Variable B, but rather that they are somehow related. For example, if I told you that there was a correlation between domestic violence (violence between family members) and bowling, you would look at me strangely. But there is a relationship between the variables (variable 1- domestic violence, and variable 2- bowling). As more people bowl in the US, more domestic violence occurs. [pic]  Ã‚   [pic] Does that mean that bowling causes domestic violence- like you had bad game and take it out on a loved one? Or domestic violence causes bowling- like you fight with a sibling and feel the need to take it out on some pins? As you have already guessed- one does not cause the other to occur, but they are related- for every time people bowl, I can predict that domestic violence will go up, and every time domestic violence goes down I should be able to find a lane at the local bowling alley. There is a hidden variable that links both of them together. In this case it is winter time. In the winter more people bowl and more people stay in their homes (which increases the chances of domestic violence). Direction of a Correlation [pic] [pic] Before we examine the different types of correlational research methods, understand that correlations can go in two directions: positive and negative. †¢ Positive Correlation: when two variables go in the SAME direction. For example, domestic violence and bowling. When bowling goes up, so does domestic violence. When domestic violence decreases, so does bowling. [pic] †¢ Negative Correlation: here the two variables go in DIFFERENT directions. For example, consumption of garlic and dating (now I am making this one up). The less garlic you eat, the more you date. The more garlic you eat, the less the date. One variable going in one direction can be used to predict the other variable going in the opposite direction. [pic] Correlational Coefficient Scientists measure the strength of a correlation by using a number called a correlational coefficient. Now you do not have to know how they get the number, but you should know what it means when you see it. The number range from -1 to +1. If two variables (like studying and grades) have a correlation above zero (like +. 76) then you have a positive correlation and the more you study, the better grades you have. If the number is below zero (like -. 2) then you have a negative correlation and when one variable goes up the other goes down (like garlic and dating). If two variables have a correlation of zero then they have NO relationship with each other. The closer the numbers go to either +1 or -1, the stronger the correlation. The strength has nothing to do with whether the number is positive of negative. A correlation of -. 88 is stronger than one that is +. 56. The closer the number gets to zero (whether positive or negative), the weaker the correlation. Are you a little confused? Try this! Types of Correlational Studies There are many different ways to show a correlation between two variables. Let's discuss some of the more popular ways; the survey method and naturalistic observation. The Survey Method [pic] Perhaps the most common type of research around is survey research. Every time you receive a letter in the mail asking you to take a minute and answer a few questions, or get a phone call begging for ten minutes of your time to speak about how you feel about , you are experiencing the survey method of research. All surveys have one thing in common, they ask questions. Now there are good and bad things about surveys in research. The good- no matter how you do it, internet, mail, phone, in person- they are fairly cheap. You can cover large populations of people easily if you use the phone or internet. The bad aspects of surveys are that first, the response rate is REALLY low (for every 100 mailing you send out, you will be lucky to get one back). Second, people can lie on the survey so you can always question the validity of your data. Let's break down the survey method as a tool of correlational study. Pretend our hypothesis was the more garlic people eat, the less they date. First, we have to come up with some survey questions (pretend they ask about the amount of garlic one has eaten in the past 6 months and how much they have dated in the past sixth months). Hopefully, when people answer the survey, we will see that people who have stated that they have eaten a lot of garlic have also answered that they have dated less (a negative correlation). But who are we going to give the survey to? As with ALL types of studies (except some case studies) we must choose a sample of people to take the survey (a sample is just a group of subjects). We have to first identify a population of people from which we are going to get the sample. The population includes anyone who can possibly be chosen to be part of the sample. If we are studying anorexic women and their dating habits we would choose a sample from a population of anorexic women. In the case of garlic and dating, I am going to limit my population to single men and women between the ages of 18-25 from the Suwanee area (if I do not limit my population, then I would have to start contacting people from all around the world). Now, how do I pick people to be a part of my sample? Do I call all my single friends in the Suwanee area and give them the survey? That would not be a very fair way of doing it. To make the survey valid I MUST randomly select a sample from the population. Random selection means that every person in my population has an equal chance of being selected for the survey. If I can do this, then my sample has a greatly likelihood of actually representing the larger population I am studying. How do I randomly sample my population- I can randomly pick names out of a phonebook (but in a way that is unfair to single people in Suwanee who do not have phones)- in other words, finding a truly random sample is not easy. Naturalistic Observation Another correlational research method is called naturalistic observation (although you can also use it as a descriptive research tool as well). Naturalistic observation is when a researcher attempts to observe their subjects in their natural habitats without interacting with them at all. Pretend I had a hypothesis: children who experience violence in the home or violent people. If I wanted to use naturalistic observation I would find groups of kids and watch them in their home life and compare that to their social life. I would follow them around everywhere they go. I would never interact with them- but just watch. If I see that every time a child experiences violence at home they are violent, I could claim that violence in the home and violent societal behavior are related, but I would NEVER know if the violence at home is causing the violence in society (it could be one of a million other things). Once again, at most, these types of studies show correlation. The pinnacle of all science is if it proves causation. Correlational Research Correlational Research There are many types of correlational research. The commonality among all types of correlational research is that they explore relationships between variables. Where descriptive research only described what was going on, correlational research talks about the link between different things. It is important to understand that correlational research does NOT tell us that Variable A caused Variable B, but rather that they are somehow related. For example, if I told you that there was a correlation between domestic violence (violence between family members) and bowling, you would look at me strangely. But there is a relationship between the variables (variable 1- domestic violence, and variable 2- bowling). As more people bowl in the US, more domestic violence occurs. [pic]  Ã‚   [pic] Does that mean that bowling causes domestic violence- like you had bad game and take it out on a loved one? Or domestic violence causes bowling- like you fight with a sibling and feel the need to take it out on some pins? As you have already guessed- one does not cause the other to occur, but they are related- for every time people bowl, I can predict that domestic violence will go up, and every time domestic violence goes down I should be able to find a lane at the local bowling alley. There is a hidden variable that links both of them together. In this case it is winter time. In the winter more people bowl and more people stay in their homes (which increases the chances of domestic violence). Direction of a Correlation [pic] [pic] Before we examine the different types of correlational research methods, understand that correlations can go in two directions: positive and negative. †¢ Positive Correlation: when two variables go in the SAME direction. For example, domestic violence and bowling. When bowling goes up, so does domestic violence. When domestic violence decreases, so does bowling. [pic] †¢ Negative Correlation: here the two variables go in DIFFERENT directions. For example, consumption of garlic and dating (now I am making this one up). The less garlic you eat, the more you date. The more garlic you eat, the less the date. One variable going in one direction can be used to predict the other variable going in the opposite direction. [pic] Correlational Coefficient Scientists measure the strength of a correlation by using a number called a correlational coefficient. Now you do not have to know how they get the number, but you should know what it means when you see it. The number range from -1 to +1. If two variables (like studying and grades) have a correlation above zero (like +. 76) then you have a positive correlation and the more you study, the better grades you have. If the number is below zero (like -. 2) then you have a negative correlation and when one variable goes up the other goes down (like garlic and dating). If two variables have a correlation of zero then they have NO relationship with each other. The closer the numbers go to either +1 or -1, the stronger the correlation. The strength has nothing to do with whether the number is positive of negative. A correlation of -. 88 is stronger than one that is +. 56. The closer the number gets to zero (whether positive or negative), the weaker the correlation. Are you a little confused? Try this! Types of Correlational Studies There are many different ways to show a correlation between two variables. Let's discuss some of the more popular ways; the survey method and naturalistic observation. The Survey Method [pic] Perhaps the most common type of research around is survey research. Every time you receive a letter in the mail asking you to take a minute and answer a few questions, or get a phone call begging for ten minutes of your time to speak about how you feel about , you are experiencing the survey method of research. All surveys have one thing in common, they ask questions. Now there are good and bad things about surveys in research. The good- no matter how you do it, internet, mail, phone, in person- they are fairly cheap. You can cover large populations of people easily if you use the phone or internet. The bad aspects of surveys are that first, the response rate is REALLY low (for every 100 mailing you send out, you will be lucky to get one back). Second, people can lie on the survey so you can always question the validity of your data. Let's break down the survey method as a tool of correlational study. Pretend our hypothesis was the more garlic people eat, the less they date. First, we have to come up with some survey questions (pretend they ask about the amount of garlic one has eaten in the past 6 months and how much they have dated in the past sixth months). Hopefully, when people answer the survey, we will see that people who have stated that they have eaten a lot of garlic have also answered that they have dated less (a negative correlation). But who are we going to give the survey to? As with ALL types of studies (except some case studies) we must choose a sample of people to take the survey (a sample is just a group of subjects). We have to first identify a population of people from which we are going to get the sample. The population includes anyone who can possibly be chosen to be part of the sample. If we are studying anorexic women and their dating habits we would choose a sample from a population of anorexic women. In the case of garlic and dating, I am going to limit my population to single men and women between the ages of 18-25 from the Suwanee area (if I do not limit my population, then I would have to start contacting people from all around the world). Now, how do I pick people to be a part of my sample? Do I call all my single friends in the Suwanee area and give them the survey? That would not be a very fair way of doing it. To make the survey valid I MUST randomly select a sample from the population. Random selection means that every person in my population has an equal chance of being selected for the survey. If I can do this, then my sample has a greatly likelihood of actually representing the larger population I am studying. How do I randomly sample my population- I can randomly pick names out of a phonebook (but in a way that is unfair to single people in Suwanee who do not have phones)- in other words, finding a truly random sample is not easy. Naturalistic Observation Another correlational research method is called naturalistic observation (although you can also use it as a descriptive research tool as well). Naturalistic observation is when a researcher attempts to observe their subjects in their natural habitats without interacting with them at all. Pretend I had a hypothesis: children who experience violence in the home or violent people. If I wanted to use naturalistic observation I would find groups of kids and watch them in their home life and compare that to their social life. I would follow them around everywhere they go. I would never interact with them- but just watch. If I see that every time a child experiences violence at home they are violent, I could claim that violence in the home and violent societal behavior are related, but I would NEVER know if the violence at home is causing the violence in society (it could be one of a million other things). Once again, at most, these types of studies show correlation. The pinnacle of all science is if it proves causation.

Anne Hutchinson and Puritan Leadership

Anne Hutchinson and Puritan Leadership Anne Hutchinson was a strong willed and intelligent woman that lived in 1637 in the Massachusetts Bay colony. She opposed both John Winthrop, governor of the colony, as well as the Puritan church leaders who had a different set of beliefs from her, and made up the court of elected officials that assisted the governor. She was banished from the colony in 1638 on charges of blasphemy, because she claimed to have direct and divine inspiration from the Holy Spirit, in a Puritan community it was thought that only preachers and other church leaders could see God, this idea was known as the covenant of works.Anne Hutchinson was a believer in the covenant of grace where God could show himself to anyone at anytime. Anne Hutchinson had a bold personality, many problems with Puritan leadership and their beliefs, and was banished from the colony on charges of blasphemy in a controversial trial. Anne Hutchinson was a very confident and bold woman, and unlike many other women in colonial lifestyle she spoke her mind. Her intellect was very strong, and she outwitted Governor Winthrop and the jury of her trial for many days.She believed very heavily that men and women were equal in the eyes of God, and thought that the covenant of works being preached by the Puritan preachers was incorrect. Anne Hutchinson was an excellent speaker, which was demonstrated in her court trial where she bashed most of the charges against her with her high intellect. Hutchinson also led discussions on the sermons from the Puritan preachers with other women after church using her interpretation of what God was really trying to say.Anne Hutchinson was a strong believer in predestination an, idea developed by John Calvin. Predestination is the belief that God has already chosen those few people for salvation. In her interpretation Anne Hutchinson thought that actions did not matter towards salvation because God had already made his choice, this theory is also kno wn as the covenant of grace. She opposed the Puritan Ministers who for the most part thought and preached that if you do and achieve certain things then God will save you, ideas from the covenant of works.That is why she held discussions on sermons for her followers, after she received divine inspiration from God, because she felt that Puritan preachers were not interpreting God’s word correctly. After openly and publicly disagreeing with the teachings of the Puritan preachers and holding her discussions about their sermons Anne Hutchinson was taken into court by Governor John Winthrop on counts of disturbing the peace and slandering the ministry. After a long and back and forth trial Anne Hutchinson was charged with blasphemy and sentenced to banishment from the colony.The trial was controversial because she really had not done anything illegal, but because of the notion that women should be submissive to men in the colonies, and her defying the church were strongly frowned open especially by men. It was also a male dominated society, so Anne Hutchinson did not ever really have a chance for a totally unbiased trial. Such as the one Roger Williams received, he was tried for some of the same things Hutchinson was tried for, but because of his gender probably received more of a fair trial because of his gender.Williams was not banished from his colony, where Hutchinson was banished from the Massachusetts Bay colony on the charges of blasphemy. She was convicted of this because in the beliefs by the Puritan preachers only preachers and other church leaders could receive any type of divine inspiration, so being a woman it was impossible for her to receive any divine inspiration. Anne Hutchinson was still very important though as she helped found the colony of Rhode Island with her beliefs.She was a very strong confident woman taking care of her 15 kids in the Rhode Island wilderness. And even though she did not receive a totally fair trial, because in that time period it was frowned upon for anyone to speak out against the church especially a woman she had a lasting impact on the way men thought about the intelligence of women. Anne Hutchinson was a woman who had a bold personality and although being a Puritan herself believed that Puritan preachers were wrong, and was eventually banished to Rhode Island for it.