Virgin Megastore Essay Example

Virgin Megastore Essay Introduction:- Virgin is a huge mega store which has a lot of branches around all over the world. Virgin Megastore is a global leader in retail entertainment with over 14 stores throughout the Middle East. Since its establishment in the UAE in 2001, Virgin Megastore set an unbounded target of expanding its Middle East Territories as well as its product selection lines to fulfill to growing trends that are eminent for the region. A one-stop shop for all your entertainment needs, not just music, not only movies. Virgin Megastore offers a wide range of products, including CDs, DVDs, books, electronics, mobile phones, multimedia, games, accessories, merchandise computers and a whole lot more Virgin Megastore has created a whole new dimension in entertainment by catering to local cultures through events, activities and support of local artists in each market it enters. Virgin Megastore is truly a global brand with local flavor. With its unique shopping experience, Virgin Megastore is an innovative entertainment destination for the young and young at heart. As active sponsors of major entertainment events in the Middle East, Virgin Megastores support and partnership is not only innovative and interactive, but highly compelling too. And theres a good reason for that weve got the right mix of the target group coming into our premises every single day. So be it concert tickets or pop-idol merchandise, Virgin Megastore is the place to get it all. Virgin Group Brand Values * Fun = enjoyment and humor, not offensive and incompetent * Value for Money = Simple, not cheap Quality = Attention to detail, not expensive for the sake of it * Innovation = challenging convention, not different for the sake of being different * Competitive Challenge = responding to consumer needs, not being irrelevant * Brilliant Customer Service = empowered, not unprofessional people Marketing strategy and Marketing mix:- The strategic plan defines the companys overall mission and objectives. The goal of virgin mega stores is to create value for customers and build pr ofitable customer relationships. Virgin mega stores goal focuses on the satisfaction of the customer not on the profit itself. We will write a custom essay sample on Virgin Megastore specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Virgin Megastore specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Virgin Megastore specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Virgin follows Market-Oriented Definition by which virgin brings inspiration and innovation to everyone deal with virgin. Next comes marketing strategy by which Virgin mega store hopes to create customer value and achieve profitable relationships. Guided by marketing strategy the company (Virgin mega stores) designs an integrated marketing mix made up of the factors under its control such as (product, price, place and promotion. To find the best marketing strategy and mix the company engages in marketing analysis, planning, implementation and control. In order to make all customers satisfy Virgin mega stores had first to understand the needs and wants of the customers so Virgin made careful customer analysis. There are too many different kinds of customers with too many different needs. 1) Marketing segmentation:- The market for virgin mega store consist of too many different types of customers such as (children, teenagers, young people or youth, even people above 60 years old no matter female or male, etc†¦Ã¢â‚¬ ¦. ), and too different types of product such as (Music CDs, DVD movies, books, play station games, Cameras, computers, TVS, mobile phones, T-shirts and Gifts, Games, etc†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. and the market contain also too many different needs. Virgin mega stores divided the market into groups according to the ages of the buyers or customers as the young people almost look for music CDs, DVDs movies, Teen agers especially boys are looking forward to getting the newest versions of play stations and the most recent Play Station games but for the adults or the grown up or even the elderly people they almost look for several kinds of books not only the newest one but they sometimes they look for very old books. Virgin had to understand the needs and wants of each age to deal will the customer and build strong relationships. Now Virgin deal with all ages and all genders, Virgin mega store is also working on understanding the customer needs, and wants through the customers income. Virgin mega store is serving the people who have well income which we could say rich people and middle class people. Market segment: For virgin mega store we could say that the market segment is the variety of products and serves in one place. 2) Market Targeting:- Involves evaluating each market segments attractiveness and selecting one or more segments to enter. Virgin mega store choose to serve several related segments as it targets college students, educated people, teens, and kids with the same upscale, high standard of living. 3) Market Differentiation and Positioning:- Generally after a company has decided which market segments to enter, it must decide how it will differentiate its market offering for each targeted segment and what positions it wants to occupy in those segments. A products position is the place the product occupies relative to competitors products in consumers minds. Virgin mega stores after choosing and targeting the segments it begins to make position to its products to it begins to make special offers in order to be different from the other competitors such offers are the prices of the products. Virgin Mega store offer discounts on the electronics amp; it has special delivery rules which insures to the customers peace of minds. Virgin mega stores also offer a unique and a comfortable service which is that Virgin has a lot of different products collected in the same store which make the process of buying needed stuffs easier and that will save much time for everyone. Virgin also gets a good place which it has little competitors and a lot of fans. In Egypt Virgin found little competitors. Virgin Mega stores offers more benefits to justify the prices , this is the customer value that provides competitive advantages upon which to build the position. In general effective positioning begins with differentiation . Differentiating the companys market offering so that it gives consumers more value. Once the company has chosen a desired position, it must take strong steps to deliver and communicate that position to target consumers. The companys entire marketing program should support the chosen positioning strategy. Marketing Mix: The marketing mix consists of everything the firm can do to influence the demand for its product. The many possibilities can be collected into four groups of variables known as the four Ps which are: Product, Price, Place, and promotion. a) Product: means the goods and services combination the company offers to the target market. In Virgin mega stores the products are: Books, Music, DVDs movies, T-shirtsamp; Gifts, omputers, Cameras, mobiles, Digital TVS, Play stations and electronics. Virgin mega store has a variety of products which suits for all the ages. b) Price: is the amount of money customers must pay to obtain the product. Virgin make the customer more satisfied from the price by offering discounts, trade-in allowances, and credit terms. These actions adjust prices for the current competitive situation and bring them into line with the buyers perception of the products value. c) Place: includes company activities that make the product available to target consumers. Virgin had to select its dealers carefully and supports them strongly. The dealers keep an inventory of the products, demonstrate them to potential buyers, negotiate prices, close sales, and service the products after the sales. Virgin deals with a large number of publishing houses in order to guarantee the availability of the books all over the year in order to serve all customers and satisfy all the needs. D) Promotion: means activities that communicate the merits of the product and persuade target customers to buy it. Virgin mega store spend a lot of money every year on advertising to tell the customers about the store and its many products and services and offers. Virgin tries its best to make the customer satisfied of what they get from it by making offers on the products and they try to get what lacks their store. Marketing Analysis, planning, implementation, and control:- Managing the marketing process requires the four marketing management functions, analysis, planning, implementation, and control. In general the company first develops companywide strategic plans and then translates them into marketing and others plans for each division, product, and brand. Through implementation, the company turns the plans into action. Control consists of measuring and evaluating the results of marketing activities and taking corrective action where needed. Finally, marketing analysis provides information and evaluation needed for all of the other marketing activities. a) Marketing analysis: managing the marketing function begins with a complete analysis of the companys situation. The marketer should conduct a SWOT analysis, by which it evaluates the companys overall strengths (S), weakness(W), opportunities (O), and threats (T). Strengths include internal capabilities, resources, and positive situational factors that may help the company to serve its customers and achieve the objectives. Weaknesses include internal limitations and negative situational factors that may interfere with the companys performance. Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage. And threats are unfavorable external factors or trends that may be present challenges to performance. b) Marketing planning: through strategic planning , the company decides what it wants to do with each business unit . Marketing planning involves deciding on marketing strategies that will help the company attain its overall strategic objectives. The plan begins with an executive summary that quickly reviews major assessments, goals, and recommendations, the main section of the plan presented a detailed SWOT analysis of the current marketing situation as well as potential threats and opportunities. The plan next states major objectives for the brand and outlines the specifics of the marketing strategy for achieving them. c) Marketing implementation: Planning good strategies is only a start toward successful marketing. Marketing implementation is the process that turns marketing plans into marketing actions in order to accomplish strategic marketing objectives. Whereas marketing planning addresses the what and why of marketing activities , implementation addresses the who, where, when, and how. Many managers think that doing things right (implementation) is as important as or even more important than doing the right things (strategy) . d)Marketing control :Evaluating the results of marketing strategies and plans and taking corrective action to ensure that objectives are attained . Marketing control involves four steps . Management first sets specific marketing goals. IT then measures its performance in the marketplace and evaluates the causes of any differences between expected and actual performance. Finally, management takes corrective action to close the gaps between its goals and its performance. Virgin Mega Store marketing process :- Through the history of Virgin mega stores it applies the market process by a proper way. The market process steps are: Understanding the market place and the customers, Design a customer-driven the marketing strategy , Construct a marketing program that delivers superior value, Build profitable relationships and create customer delight, and finally capture value from customers to create profits and customer equity. )Understanding the market place and customers needs and wants: Virgin mega stores research the needs of the customers (children, teens , young people even the old people)they also studied all the levels of education from the students to the Doctors with high degree. The needs of those customers are between books, music, electronics , methods of entertainments and etc. ,†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ b)Design a customer-driven marketing strategy : By selecting customers to serve, Virgin choose the educated people and focuses on offering goods and services to them. Virgin also makes a unique style in order to take a unique place to the customers minds. c)Construct marketing program that delivers superior value: through the 4 Ps Virgin focuses their effort to make 1) Product : variety of products, it chooses the high quality of every category, they offer good Packaging. 2) Price : To get over the high prices problem Virgin offer discounts, payment periods, credit terms,amp; allowances. 3)Promotion: Virgin make a great effort to deliver the level of improvement of their products through TV advertisements, online advertisements, Radio advertisements. ) Place :Virgin choose city stars center in Egypt, which is a strategic place to every one as city stars is the biggest mall in Egypt and it is known abroad. d)Build Profitable relationship and create customer delight : Virgin makes sure that every customer gets what he wants immediately either if the store doesnt contain the product Virgin ordered it immediately for the customer. e) Capture the value from customer to create profits and customer equity: For Virgin the money which customers pay is not considered as a profit it is consider as a reward for doing their duties.

Free Essays on Comparing The Two Stories ‘The Adventures Of The Speckled Band’ And ‘The Lamb To The Slaughter’

Comparing the two stories ‘The Adventures of the Speckled Band’ and ‘The Lamb to the Slaughter’ Within this essay I will be comparing and contrasting the two detective stories ‘The Adventures of the Speckled Band’ and ‘The Lamb to the Slaughter’, referring to the structure, language and characterisation. ‘The speckled band’ was written in 1892 by Sir Arthur Doyle, he was qualified as a doctor which gave him a medical perspective for all his stories. ‘The lamb to the slaughter’ was written in 1952 by Roald Dahl most famous for writing children’s stories although he did write adult material such as the book ‘The lamb to the slaughter featured in ‘The tales of the unexpected’. Detective stories mainly base themselves around solving murder cases; the reader is taken on a journey to find who is guilty and their motive which is normally along the lines of greed, loneliness and hatred. ‘The speckled band’ is written in 1st person and the story is narrated by Dr Watson, Sherlock’s partner and dear friend. The story begins with Dr Watson looking over his old notes and introducing us to his views and feelings on Sherlock Holmes and his amazing talent for solving murder mysteries. We are taken back eight years to a case they solved. They were visited by a lady called Helen Stoner who explained her story from the moment her mother died to the most recent events. From there the story is slowly built up until the climax at the end when the case is solved. Conan Doyle is able to engage the reader by the affect of drama and atmosphere using short staccato sentences to convey excitement, movement and speed. Dynamic verbs such as ‘rush’ and ‘groping’ emphasises this. He is able to make the reader want to carry on by uncovering each clue one by one putting together the puzzle. The further you read the more clues you will get until you have the full picture. The story ends with the uncovering of the who... Free Essays on Comparing The Two Stories ‘The Adventures Of The Speckled Band’ And ‘The Lamb To The Slaughter’ Free Essays on Comparing The Two Stories ‘The Adventures Of The Speckled Band’ And ‘The Lamb To The Slaughter’ Comparing the two stories ‘The Adventures of the Speckled Band’ and ‘The Lamb to the Slaughter’ Within this essay I will be comparing and contrasting the two detective stories ‘The Adventures of the Speckled Band’ and ‘The Lamb to the Slaughter’, referring to the structure, language and characterisation. ‘The speckled band’ was written in 1892 by Sir Arthur Doyle, he was qualified as a doctor which gave him a medical perspective for all his stories. ‘The lamb to the slaughter’ was written in 1952 by Roald Dahl most famous for writing children’s stories although he did write adult material such as the book ‘The lamb to the slaughter featured in ‘The tales of the unexpected’. Detective stories mainly base themselves around solving murder cases; the reader is taken on a journey to find who is guilty and their motive which is normally along the lines of greed, loneliness and hatred. ‘The speckled band’ is written in 1st person and the story is narrated by Dr Watson, Sherlock’s partner and dear friend. The story begins with Dr Watson looking over his old notes and introducing us to his views and feelings on Sherlock Holmes and his amazing talent for solving murder mysteries. We are taken back eight years to a case they solved. They were visited by a lady called Helen Stoner who explained her story from the moment her mother died to the most recent events. From there the story is slowly built up until the climax at the end when the case is solved. Conan Doyle is able to engage the reader by the affect of drama and atmosphere using short staccato sentences to convey excitement, movement and speed. Dynamic verbs such as ‘rush’ and ‘groping’ emphasises this. He is able to make the reader want to carry on by uncovering each clue one by one putting together the puzzle. The further you read the more clues you will get until you have the full picture. The story ends with the uncovering of the who...

Equilibrium Constant and Reaction Quotient Example

Equilibrium Constant and Reaction Quotient Example In chemistry, the reaction quotient Q relates the amounts of products and reactants in a chemical reaction at a given point in time. If the reaction quotient is compared with the equilibrium constant, the direction of the reaction may be known. This example problem demonstrates how to use the reaction quotient to predict the direction of a chemical reaction towards equilibrium.Problem:Hydrogen and Iodine gas react together to form hydrogen iodide gas. The equation for this reaction isH2(g) I2(g) ↔ 2HI(g)The equilibrium constant for this reaction is 7.1 x 102 at 25 Â °C. If the current concentration of gases are[H2]0 0.81 M[I2]0 0.44 M[HI]0 0.58 Mwhat direction will the reaction shift to reach equilibrium?SolutionTo predict the direction of equilibrium of a reaction, the reaction quotient is used. The reaction quotient, Q, is calculated in the same way as the equilibrium constant, K. Q uses the current or initial concentrations instead of the equilibrium concentrations use d to calculate K. Once found, the reaction quotient is compared to the equilibrium constant. If Q K, there there are more reactants present that at equilibrium and reaction will shift to the right.If Q K, then there are more products present than equilibrium and the reaction will need to produce more reactants shifting the reaction to the left.If Q K, then the reaction is already at equilibrium and there will be no shift. Step 1 - Find QQ [HI]02/[H2]0Â ·[I2]0Q (0.58 M)2/(0.81 M)(0.44 M)Q 0.34/.35Q 0.94Step 2 - Compare Q to KK 7.1 x 102 or 710 Q 0.94 Q is less than K Answer:The reaction will shift to the right to produce more hydrogen iodide gas to reach equilibrium.

Common Assessment Research Paper Example | Topics and Well Written Essays - 1500 words

Common Assessment - Research Paper Example The company has been a subject of criticism for its products mainly due to the fact that they are causing high levels of obesity to the customers. In an effort to curb this recent challenge that it has been subject to mainly in the western countries, McDonald’s Corporation has introduced healthier items in its menu which are inclusive of: fruits, salads and wraps. The fast food restaurant as has already been preempted has operations in markets globally hence it is fairly distributed in very many countries. In regard to this paper though, the main attention will be placed in India, France, England and China as a critical analysis and comparison is carried out on the marketing mix that the company employs mainly in the identified countries. McDonald’s Corporation’s 4P’s Marketing Mix McDonald’s forms part of the brands that are best known worldwide hence its main aim in marketing is to continue building stronger its brand in international markets by b eing a perfect listener of its customers. It is important though to take note of the fact that McDonald’s faces stiff competition from other fast food restaurants hence the need for a very competitive and effective marketing mix so s to continue emerging as the best in the diverse markets. Having identified the target customers that it is dealing with, McDonald’s comes out strongly to create a marketing mix that optimally appeals specifically to the target group (Kurtz 2010). The four main tools of marketing that are used in marketing mix are: product, price, promotion and place. In order to come up with the perfect marketing mix that optimally works for the benefit of the company basic questions are answered by the marketing department at McDonald’s. The questions whose answers determine the type of marketing mix to be used are: which products are well received in the market; what prices are the consumers willing to pay for the desired products; what television programs, newspapers are and advertising journals are mostly red and viewed by the consumers and which restaurants are mostly visited. This then offers the basis for identification of specific marketing goals of the company. With the marketing goals available, then the marketing mix (which is the focal interest point of this paper) can then be formed. Just as it is the case in other companies, the marketing mix of McDonald’s involves the four Ps which are exclusively analyzed in the following part in reference to McDonald’s. In regard to the ‘Product’ McDonald’s places more emphasis on efforts targeted at developing a menu which has what the customers do want. This is determined in McDonald’s using market research which is a very active department in the company given the fact that the requirements of the customers do change over time very rapidly. The fashionable foods today may be highly disregarded by the customers the next day (Kurtz 201 0). In an effort to keep up with the pressure that is created by the ever changing wants of the customers, McDonald’s has literally changed the old products with new products and it is still continuing to do so as to remain competitive in the market. In regard to its products, McDonald’s is very keen in knowing the fact that during the life cycle of a product in the market, changes do occur. Investment is therefore injected in the product depending on the stage at which it is in the market. It is due to this approach that at a given time, McDonald’

Effects of the 2008 financial crisis on the investment Essay

Effects of the 2008 financial crisis on the investment - Essay Example The financial crisis of 2008 was observed to impose non-negligible impacts on the Middle East, particularly Qatar, holding the biggest position in the oil and gas resources. The fall in the oil and gas price, have further, strongly impacted the Middle East causing adverse affects the region of Qatar. The decrease in the oil and gas price has made larger exporters to observe the bad debt scenario and has also challenged the countries to pay off their international debts with greater transparency (Council on Foreign Relations, 2009). This not only slowed down the economic growth prospects, affecting the price on the commodity (Setser, 2008). Additionally, it made Middle East countries like Qatar suffer with limited financial capacity to fund projects on continuation, resulting in their failure to suffice developmental needs in time and as planned. Moreover, as the country withdrew from importing vast amount of oil and gas from the US to rejuvenate its financial position, it greatly impacted the monetary policy of the United States Federal Reserve, causing political and economic disruptions in the international trade practices for both the nations (Setser, 2008). Consequently, the sovereign wealth and central bank were considered for greater use in helping the firms and local banks aimed at stabilizing the fiscal position of the economy by refinancing their growing debts. Since the financial crisis, Qatar has used sovereign funds at a greater proportion to recapitalize their banking system and other smaller countries within the Middle East region, shifting its prime focus from attracting foreign funds. To maintain domest ic investment at a positive side and backstop the banks from incurring greater debts in the international market, many Gulf governments needed to draw on their accessible assets (Isfahani, 2008). A direct effect of the financial crisis was observed on the financial institution and the real estate of Qatar, as these

Learning disability Essay Example for Free

Learning disability Essay Special education refers to the arrangement of teaching procedures, adapted equipment and materials, accessible settings, and other interventions designed to address the needs of students with learning differences, mental health issues, physical and developmental disabilities, and giftedness. Provision of special education is inferred from two provisions of the 1987 Philippine Constitution. Article II, Section 17 provides that the state must give priority to education, while Article XIV, Section 1 guarantees that this education be accessible to all: appropriate steps must be taken. School can be particularly challenging for children with special needs, including those with attention-deficit hyperactivity disorder or ADHD, who often experience poor academic performance, behavior problems, and difficulties with social interaction. The situation can be further complicated by the fact that there is no typical, predictable classroom style common to all children with special needs, for that matter. It can also be hard for parents to tell how much of any problem identified by a teacher falls into the normal range of a child development, for example how much is due to ADHD, and how much is due to coexisting problem such as learning disability, anxiety disorder, or disruptive behavior and others. Add to this fact that the public school system here in the Philippines may not have Individualized Education Program (IEP) that will meet the needs of these special children. In this study, the researchers will use different basic methods of assessing special education curriculum how it may be integrated into the mainstream or general education particularly in the Philippine public school system, without compromising quality of education.

There is no Universal Utopia Essays -- essays research papers

The idea of a utopia is one which has spanned many millennia. The first example of a utopia was the Garden of Eden, and since then mankind has endeavored to reach this perfect existence, a world without problems, where everyone can abide in peace. Just the word ‘Utopia’ summons up a whole assemblage of images, images which differ from person to person. This is why the concept of a utopia has been so tossed around, because no one can truly say what a utopia is. From Plato's republic in 380BC right up to the modern day, literally hundreds of books have been written, and movies made, all which give differing opinions on what is the perfect world. It is impossible for one person to try to comprehend what would be the perfect utopia in which every person would be happy, so we must consider that perhaps the utopias written about are not meant for the multitudes, but are only supposed to exist in the minds of those who create them. This means that what might be a utopia for one person, may be a dystopia for another, this is because the laws, policies religious beliefs and social issues within any given utopia, whilst they seem fair to the creator, may be completely intolerable to everyone else. Firstly though, we must actually consider what a utopia actually is. Thomas more describes his utopia as being an ordinary place, with normal lands and creatures. But his utopia was created by people, and the laws by which they live, which provide everything that people need to survive, as long as they abide by the laws which are plentiful and strict. This type of utopia is basically communist, where everyone is equal. In this utopian society, there is no money, this means that no one person can feel superior because of wealth, and no one ... ...nd thought about, and there is much conjecture about them, a utopia, regardless of what the dictionary says, cannot truly be defined. Its philosophy can be defined, that is, a perfect state, but no-one has been able to create a utopia that everyone regards as perfect, they have only been able to describe a place that they regard as perfect. That is the essence of utopias, they are not intended to ever actually exist, but are a criterion towards which people are supposed to aim, to grow, to change, to try and reach true perfection where everyone can exist in bliss, almost every society in history has had some idea of this heaven, the Vikings had nirvana, Christians have heaven and Buddhists have their pure spiritual state. Throughout history people have aimed towards this perfection and will continue to do so until either it is reached, or human life ceases to exist.

Detailed Environmental Impact Assessment (DEIA) Essay

Detailed Environmental Impact Assessment (DEIA) is one of the procedures of EIA adopted in Malaysia. The DEIA report will be prepared after the Preliminary EIA was approved by the Department Of Environmental. Detailed EIA is a procedure undertaken for those projects with major or significant impacts to the environment. The Procedure for Detailed EIA. Figure 1 shows the procedure involved in DEIA The detailed assessment involves EIA report display for the public and affected community to comment. The examples of activities which need to go through the Detailed EIA procedure are listed in List 1. Notwithstanding the list in List 1, the Director General of Environment has the prerogative to request a detailed assessment of a project which has significant impacts to the environment of projects which are located in or adjacent to environmentally sensitive areas. List of Prescribed Activities Which Require Detailed EIA 1. Iron and steel industry. 2. Pulp and paper mills. 3. Cement plant. 4. Construction of coal fired power plant. 5. Construction of dams for water supply and hydroelectric power schemes. 6. Land reclamation. 7. Incineration plant (scheduled wastes & solid wastes). 8. Construction of municipal solid waste landfill facility (including municipal solid waste transfer station). 9. Project involving land clearing where 50% of the area or more having slopes exceeding 25 degrees (except quarry). 10. Logging covering an area exceeding 500 hectares or more. 11. Development of tourist or recreational facilities on islands in surrounding waters which are gazetted as national marine parks. 12. Construction of recovery plant (off-site) for lead-acid battery wastes 13. Scheduled wastes recovery or treatment facility generating significant amount of wastewater which is located upstream of public water supply intake. 14. Non-ferrous – Primary smelting. List 1 shows examples of activities that need DEIA After the DEIA report being approved by the DOE approval, a paper advertisement is carries out for public’s comment. The DEIA report could be purchased for any individual parties that interested into it. For example, a DEIA report could be purchased with RM 1,000.00. The advertisement is opened for the public view in a certain period of time. After the duration for the public’s comments on the prescribed activities related with the DEIA report, the construction process is started. Prescribed Activity started DEIA amendment prior to public’s comment Paper advertisement for public’s comment DEIA approved Submission of DEIA for approval Preparation of DEIA PEIA approved

Memory and attention

Dorothy Irene Height was born March 24, 1912 in Richmond, Virginia to Fannie Burroughs and James Height. Both of Height's parents had been widowed twice before and each brought children to the marriage. Fannie Burroughs and James Height had two children together, Dorothy and her sister Anthanette. In 1916 the family moved north to Rankin, Pennsylvania (near Pittsburgh) where Height attended public schools. Height's mother was active in the Pennsylvania Federation of Colored Women's Clubs and regularly took Dorothy along to meetings where she early established her â€Å"place in the sisterhood.Height's long association with the YWCA began in a Girl Reserve Club in Rankin organized under the auspices of the Pittsburgh YWCA. An enthusiastic participant, who was soon elected President of the Club, Height was appalled to learn that her race barred her from swimming in the pool at the central YWCA branch. â€Å"l was only twelve years old. I had never heard of ‘social action,' nor seen anyone engaged in it, but I barely took a breath before saying that I would like to see the executive director,† Height related in her 2003 memoir. Though her arguments could not bring about a change in policy in 1920s Pittsburgh,Height later dedicated much of her professionl energy to bringing profound change to the YWCA. In need of money to attend college, Height entered an oratorical contest sponsored by the IBPO Elks. Her speech on the Thirteenth, Fourteenth, and Fifteenth Amendments to the U. S. Constitution won her a full four-year scholarship. Turned down for admission to Barnard because the college's quota of two African-American students per year was already filled, Height instead went to New York University where she earned a B. S. in the School of Education in 1932 and an M. A. in psychology n 1934.From 1934-37, Height worked in the New York City Department of Welfare, an experience she credited with teaching her the skills to deal with conflict without intensi fying it. From there she moved to a Job as a counselor at the YWCA of New York City, Harlem Branch, in the fall of 1937. Soon after Joining the staff there, Height met Mary McLeod Bethune and Eleanor Roosevelt at a meeting of the National Council of Negro Women (NCNW) held at the YWCA. In her 2003 memoir, Height described the meeting: â€Å"On that fall day the redoubtable Mary McLeod Bethune put her hand on me.She drew me into her dazzling orbit of people in power and people in poverty†¦. ‘The freedom gates are half ajar,' she said. ‘We must pry them fully open. ‘ I have been committed to the calling ever since. † The following year Height served as Acting Director of the YWCA of New York City's Emma Ransom House residence. In addition to her YWCA and NCNW work, Height was also very active in the United Christian Youth Movement, a group intensely interested in relating faith to real world problems. In 1939 Height went to Washington, DC to be Executive of the Phyllis Wheatley Branch of the DC YWCA.She returned to New York City to Join the YWCA national staff in the fall of 1944, Joining the program staff with â€Å"special responsibility† in the field of Interracial Relations. This work included training activities, writing, and working with the Public Affairs committee on race issues where her â€Å"insight into the attitude and feeling of both white and negro people [was] heavily counted on. † It was during this period that the YWCA adopted its Interracial Charter (1946), which not fght against injustice on the basis of race, â€Å"whether in the community, the nation or he world. Convinced that segregation causes prejudice through estrangement, Height facilitated meetings, ran workshops, and wrote articles and pamphlets aimed at helping white YWCA members transcend their fears and bring their daily activities in line with the Association's principles. In 1950 Height moved to the Training Services department where she focused primarily on professional training for YWCA staff. She spent the fall of 1952 in India as a visiting professor at the Delhi School of Social Work, then returned to her training work in New York City.The increasing omentum of the Civil Rights movement prompted the YWCA's National Board to allocate funds to launch a country-wide Action Program for Integration and Desegregation of Community YWCAs in 1963. Height took leave from her position as Associate Director for Training to head this two-year Action Program. At the end of that period, the National Board adopted a proposal to accelerate the work â€Å"in going beyond token integration and making a bold assault on all aspects of racial segregation. It established an Office of Racial Integration (re-named Office of Racial Justice in 1969) as part of the Executive Office. In her role as its first Director, Height helped to monitor the Association's progress toward full integration, kept abreast of the civil rights movemen t, facilitated â€Å"honest dialogue,† aided the Association in making best use of its African-American leadership (both volunteer and stafO, and helped in their recruitment and retention.

Cold War Foreign Policy essays

Cold War Foreign Policy essays Their [Russias and America s] starting-point is different, and their courses are not the same; yet each of them seems marked by the will of Heaven to sway the destinies of half the globe, Alexis de Torqueville, late 19th century. De Torquevilles prophecy came true by the 1940s when the two super powers, the United States of America and the Soviet Union, had come head to head, swaying the destinies of half the globe and more. (de Torqueville, chapter 18) The United States had recently participated in the second World War resulting in an Allied and American victory. Europe, however, was devastated, economically, politically, and socially. The United States [stood] at this time at the pinnacle of world power. It [was] a solemn moment for American democracy, former Britain Prime Minister Winston Churchill stated in a speech delivered at Westminster College in 1946. (Churchill, page 1) At that time, American and Russian tensions had evolved into a full-throttle push into the Cold War. The Cold War refers to the tensions that arose between Russia and America that became a strategic and political struggle that developed after World War II. It lasted for 35 years and it was the battle that determined the fate of democracy and communism. The never-back down attitudes pushed into a stand-off between the two super powers. (Cold War: The Cause, par 1) To intensify to the hostility, the Soviet Union had taken a policy that shutting out any other nations from the Unions internal affairs metaphorically known as the Iron Curtain. What emerged was a war that entailed much greater activism and a correspondingly larger commitment of resources to foreign policy than the United States had previously undertaken in peacetime. (Ford, page 1) The United States was asked to form policies in to deal with its doppelganger's atomic power and communistic government. The Cold W...

Learn the French Verb Conjugation for Attraper

Learn the French Verb Conjugation for Attraper In French, the verb attraper  means to catch or to pick up. What if you wanted to say I picked up? Then you would need to conjugate the verb into the past tense, which is either jattrapais or jai attrapà ©. There are, of course, other conjugations for  attraper  which French students will want to know. A quick lesson in transforming it to match the present, future, and past tenses will help. Conjugating the French Verb  Attraper Attraper  is a  regular -ER verb. This means that its relatively easy to conjugate because it follows a prescribed pattern. Once you learn which endings to use, you can apply that knowledge to similar verbs such as  attacher  (to attach) and  blesser (to hurt). In order to find the correct conjugation, use the chart and pair the subject pronoun the I, you, we, etc., or in French  j, tu, nous   with the appropriate tense for your sentence. For example, I catch is jattrape and we will pick up is nous attraperons. Subject Present Future Imperfect j attrape attraperai attrapais tu attrapes attraperas attrapais il attrape attrapera attrapait nous attrapons attraperons attrapions vous attrapez attraperez attrapiez ils attrapent attraperont attrapaient The Present Participle of  Attraper The  present participle  of attraper  is a verb, but it can also act as an adjective, gerund, or noun when needed. To make this change, we simply replace the -er  with -ant  to form the word attrapant. Another Past Tense of  Attraper You have two options when using attraper  in the past tense. One is the imperfect and the other is  known as passà © composà ©, which is more common and a little easier. In order to use the passà © composà ©, you will need two elements. First, is the appropriate conjugate for  avoir,  which is an  auxiliary verb. Second is the  past participle  attrapà ©Ã‚  and this does not change with the subject pronoun. As an example, to say I picked up in French, you will use jai attrapà ©. In a similar fashion, we caught is nous avons attrapà ©. Notice how the  ai  and  avons  are the conjugates of  avoir. More  Attraper  Conjugations When you are starting out, feel free to concentrate on the present, future, and past tenses of  attraper. As you dive further into French, you may also find a need for some of the following verb forms. You will find the subjunctive and conditional useful when the action is suspect, in question, or uncertain. The passà © simple and imperfect subjunctive are primarily found in formal writing. While these are not common, its good to at least be able to recognize them and associate them with  attraper. Subject Subjunctive Conditional Pass Simple Imperfect Subjunctive j attrape attraperais attrapai attrapasse tu attrapes attraperais attrapas attrapasses il attrape attraperait attrapa attrapt nous attrapions attraperions attrapmes attrapassions vous attrapiez attraperiez attraptes attrapassiez ils attrapent attraperaient attraprent attrapassent One final verb form is helpful to know and that is the imperative. This is used in direct requests and demands and theres no need to use the pronoun here. Instead of tu attrape, simplify it to attrape. Imperative (tu) attrape (nous) attrapons (vous) attrapez

Personal reflection - and academic literature to support that Essay - 1

Personal reflection - and academic literature to support that reflection - Essay Example As a secretary, I learnt a lot in regard to how a business is ran as will be discussed in the paper below. Personally, I believe that it is the places I have been working in that have a toll on how I make decisions. In this paper, we will be doing an academic reflection supposed to underscore the importance of available resources and disciplines. In today’s business world, being able to organize, plan, and being able to meet set goals are very important part of a job (Bryson & Alston 2011). In my case, I have worked as a secretary in an area that required such experiences. As the secretary of a robust enterprise, I was supposed to keep all leader board members and shareholders up to date with decisions and company policies. The reason is if people are not kept in the loop, they tend to waste a lot of time finding up what they are supposed to know yet the issue might be trivial. As a secretary, I was supposed to keep record of all financial transactions. In one way or another, such an attribute is fundamental in operabillity of a firm and should be bolstered (Zimmerman 2008). If a secretary is able to keep a clear record of what is happening in the firm, the manager will find it easy to follow up with progress of each department. Clearly, experience is a good teacher. I have worked in administrative roles before and that has helped me significantly in coping up with different tasks. My work as a committee secretary for 2 years has been a great part of my 15 year experience. While it may not seem as a big deal, the truth is that it is this type of experience that acts as way to learn. The experience was very important in my career as it allowed me understand what a business setup is and how it works. With the experience, I was able to understand the course a new business takes and at what timeframes this changes occur. Such a position also equipped me with other important tools in management a business. Some of the tools involve