Capturing a market - product development Essay Example | Topics and Well Written Essays - 3750 words

Capturing a market - product development - Essay Example There has been news about inferior quality of Chinese products, harmful Chinese products, china's conflict with Tibet, contaminated liquor, etc. In its aspiration to be a global marketer, china needs to strategise its move so that it appears as the strongest contender across the globe. It needs to establish a positive and congenial brand equity with conscious efforts to undo the tarnished image. China as a brand is very popular with the world. There is no dearth of FDI in the country. Even amidst economic crises, China expects a drop of only 10% as far as FDI is concerned. Thus there is immense brand awareness and china is viewed as a market with huge potential. Thus the attitude of the customer is positive. China now needs to create brand knowledge and a positive perception of ethics and behaviour. China is known to be a conservative society and it maintains a particular code of conduct with regards to business practices. It offers talent as far as skilled workers is concerned, cheap labour for production, raw material at competitive prices and great entrepreneurs. They are a closely bound society and Chinese expatriates take care of development in the country, the Chinese talent is spread across the world and occupy high levels in organisations. A. Designing marketing strategy: A well designed and precise marketing strategy will generate brand awareness and brand associations, thereby effecting consumer knowledge in a positive manner. A. Showcasing China: Participate in expositions and showcase china as a tourist destination, industrial destination, HR destination, investment destination, etc. Alongside convince about the ethical practices and the approaches Chinese adopt in various situations. Any negative news should be countered through creative ways. B. Establishing China as a quality producer- Reposition: China faces the brunt of the buyers on the grounds that the product though cheap does not last long and is beyond repair most of the time. It's about time this perception is changed. Technological advancement should be followed and quality products should be manufactured and exported to the global markets. In doing this of course the price competitiveness will have to be maintained. C. Investments in R & D: Research and development initiatives will alter china's image as a market that imitates and makes the products at a cheaper cost. It should design and manufactures some trade marked products so that there is a change in the perception. D. Public Relations: To rebut a few charges against few industries for instance baby food industry, china should indulge in heavy P R exercise stating facts and coming up with clarifications. Through P R it should also initiate write ups and articles in other countries stating strengths of brand china, its new initiatives, new products, etc. E. Communication strategy: A communication strategy should be adopted each year with specified agenda which gives guidelines to all the involved personnel on what

John Wesley Essay Example | Topics and Well Written Essays - 1250 words

John Wesley - Essay Example Wesley’s preaching mainly focused in developing the Modern Methodist movement, which encompasses the concept of Pentecostalism, the Charismatic movement and Neo-Charismatic churches. Thus, he strongly emphasized on the evangelical status which was much more deviated form the Orthodox Catholic Christianism. Also, he insisted much on perfectionism among the Christians, where he focused on implanting holiness in their heart and life. He framed small groups through which he preached the sacraments and other religious instructions among the members of the groups. Thus the concept of Christian perfectionism was his major basic sacramental theology. â€Å"Wesley wished Methodist to become peculiar people; to abstain from marriages outside the societies; to be distinguished by their dress and by the gravity of speech and manners; to avoid the company of even relatives who were still in Satan’s kingdom.† (Bloy, n. d). Thus, pertaining to the above statement he insisted th at the Methodist to lead a disciplined and spiritual life. Moreover, he always opted for the Open-air teaching where he preached the essence of faith in Salvation and to feel that each and every human being is the child of God and they are filled with God’s spirit. Also he maintained a cordial and amicable relationship with his fellow followers. This part of the content will identify and link the relationship of John Wesley with his followers and his contribution to the Christian History. Wesley traveled all throughout his life meeting all sections of people propagating the vital elements of Methodism and the concept of evangelism. â€Å"He traveled almost constantly, generally on horse back, preaching twice or thrice a day.† (Theology thru Technology). As mentioned above, he formed small groups or societies and propagated his preaching through the groups. Each group had to follow the religious instructions strictly. He insisted the concept of personal responsibility i n developing the spirituality among the members of the societies. He also selected preachers among the groups and they had the role of spreading the concept of evangelism and taking care of the people. His main motive was to administer discipline among the members of the society and thereby allowing them to feel the spirituality and ultimate salvation. His link and relationship with the people, who were his followers, can be easily identified through various events that he implemented during his period. For example, he opened many chapels and made the people to assemble in those chapels and commissioned the preachers respectively. Importantly, he raised funds for the schools, orphanages and established charity homes in various regions of United States of America. Also, he assisted the poor and the sick people by providing them with appropriate medication and other treatment for illness. Thus, he rendered a helping hand for the people who were in need. Moreover he took earnest steps in preparing the religious literatures through which he could make even a lay man understand the essence of Christianity. Through his continuous and constant traveling he was able to meet people and enlighten them with his preaching. â€Å"He is believed to have traveled in the course of his itinerant ministry more then 250,000 miles and to have preached more than 40,000 times.† (John Wesley, n. d.). Thus he spread the vital essence of spiritual Holiness among the people. John Wesley can be considered as a keen observer of Human behavior,

Climate Change Research Paper Example | Topics and Well Written Essays - 1250 words

Climate Change - Research Paper Example Extreme temperature is not suitable for sustaining life forms on earth. If the temperature rises beyond certain limits, survival of humans and animals on this earth would be difficult. It should be noted that there is equilibrium, with respect to the quantity of oxygen and carbon dioxide in the atmosphere. Trees and plants absorb carbon dioxide from atmosphere for photosynthesis and they liberate oxygen when the process is over. On the other hand, human and animals breathe oxygen and liberates carbon dioxide. Thus, the atmospheric content of oxygen and carbon dioxide follows a ratio all the time. However, when atmospheric temperature increases, survival of trees and plants would be difficult and thereby the ratio of oxygen with carbon dioxide in the atmosphere will be spoiled. In other words, the content of carbon dioxide increases whereas that of oxygen decreases in the atmosphere because of atmospheric temperature rise. Such a situation is not suitable either for humans or all othe r living things. â€Å"Deforestation is an important factor in global climate change. It is estimated that more than 1.5 billion tons of carbon dioxide are released to the atmosphere due to deforestation, mainly the cutting and burning of forests, every year† (Deforestation). ... In many villages women are hit the hardest by natural disasters. They often cannot swim, have fewer assets to turn to for alternative livelihoods when crops are destroyed, and have fewer employment opportunities away from the home. The perception of many villagers and local leaders is that the climate is already changing. The main problems were typhoons, unpredictable weather, and the threat of salt water intrusion from sea level rise and other factors (A report for Oxfam, 2008, p. 3-4). Floods, tsunamis, earthquake, hurricanes etc are some of the weather calamities caused by climate change problems. All these natural disasters can cause immense damage to human life and properties. The frequency of occurrence of these kinds of natural disasters has been increased a lot in the recent past. Many people believe that climate change problems are the major reasons behind it. The occurrence of unexpected weather calamities is causing huge damage to the life environment and agriculture. Huma n activities are causing huge damages to the environment. Heavy industrialization and increased automobile use result in increased use of fossil fuels. Increased use of fossil fuels causes big problems to the environment since fossil fuels have the ability to release toxic greenhouse gases to the atmosphere at the time of its burning. Land, water and air are getting polluted as time goes on because of unregulated industrialization and automobile use. Moreover, greenhouse gases have the ability to destroy the ozone layer at the top of the earth which is shielding us from the intrusion of harmful radiations from sun and outer universe. â€Å"Scientists believe that Global Warming will lead to a weaker Ozone

Tracing Genetic Ancestry in Humans Research Paper

Tracing Genetic Ancestry in Humans - Research Paper Example Before the advent of molecular technology, ancestral lineage is based on the recollection of and stories passed by the oldest living family member to the younger family members. People born from the same continent also have some attachment, as it seems logical to think they could have come from the same ancestors because of the proximity of their parents with one another. Now, DNA analysis becomes a way of objectively verifying those theories. By comparing the nucleotide sequences of samples against a sequence database from more than 75, 000 indigenous and traditional populations from all over the world, (Biological and Environmental Research Information System, 2010), DNA sequence unique to people from a certain continent, country, town, village or family may be identified (Rotimi, 2003). These populations are each composed of people living within a particular region for several generations and maintaining the same culture (Biological and Environmental Research Information System, 2 010). Anyone who would like to determine his or her group of origin can thus look for these unique sequences in his or her own genome. An example of a population seeking to define their ancestral origin and the populations that have the same ancestors is African-Americans. Certainly, the parallelism in their experiences with slavery and obvious similarities in appearance motivate the effort of linking African-Americans with modern-day Africans. The results of many DNA studies suggest that the common female (140, 000 years old) and male (60, 000 years old) ancestors of modern humans are from Africa. Migration started 65, 000 years ago, when they populated southern Asia, China, Java and Europe (Biological and Environmental Research Information System, 2010). Such movement has caused a modern human population, such as African-American, to be genetically-diverse. For example, African-Americans can have a European Y-chromosome because of the historical admixture of African farming employ ees to European plantation owners (www.rootsforreal.com). As well, in a study of scientists from the University of Pennsylvania and Cornell University analyzing the genetic make-up of 365 African-Americans, 203 people from 12 West African populations, and 400 Europeans from 42 countries, it was found that African-Americans had as little as 1% and as much as 99% West African ancestry. The genetic sequences implicating West African origin was also found to be similar to those of Igbo and Yoruba from Nigeria and Bantu-speaking populations in Western Africa. In addition, their median proportion of European ancestry is 18.5%. Specifically, mitochondrial DNA (mtDNA) origin (mothers) were mostly African, while the Y chromosome (fathers) were African or European (http://www.physorg.com/news180632039.html, 2010). Which tools can be used to determine such ancestral connections? Let us start with the most superficial. If an individual would like to verify connections between him or her and an alleged relative, he or she can request for a DNA fingerprinting test. Using certain sequences at 16 chromosomes, the possibility of a blood relationship is calculated (www.rootsforreal.com). As mentioned earlier, matching mtDNA and/or Y-chromosome with the database of samples from different populations can be done to determine ancestral roots. These

Tharsymachus View of Justice in The Republic Essay

Tharsymachus View of Justice in The Republic - Essay Example Philosophy started and developed in ancient Greece. The development and advancement achieved in the field of philosophy by Greeks is amazing. There are many great names in this field but three names standout. All of these three great sages are connected with each other as teacher and student. Socrates was the teacher of Plato and Plato the teacher of Aristotle. Socrates did not write anything. His able student Plato wrote the ideas of Socrates in his famous book â€Å"The Republic†. The book starts with the discussion of the effects of old age and how people feel. From this point the discussion moves on to the idea of justice. At first the idea of justice is equated with honesty. This idea is rejected by Socrates on the ground that it is impossible to be just and honest at the same time. The idea is further discussed and Polemarchus states that justice is helping friends and harming enemies but this argument is rejected on the basis that a good person can do no harm to anyone. This definition is partly accepted as it is right to help friends. After rejecting the above mentioned definitions of justice Thrasymachus is very much annoyed. According to him Socrates is not answering any question and only posing questions. This is easy but the real task is to answer the question. Socrates defends his position by stating that since he does not know therefore it is difficult for him to answer and only with the help of learned people like Thrasymachus the answer to the question may be given. Thrasymachus is represented as a Sophist and in typical Sophist’s style he asks for money. Sophists were the first who charged money for education and they were the teachers who used to teach philosophy and rhetoric to young Greeks. Thrasymachus also wants money for his answer as he states that he can answer the question. The whole company along with Socrates pleads Thrasymachus to state the definition of justice and not worry about money. Thrasymachus states that justi ce is that which serves the interests of the stronger. Socrates finds the definition unclear and therefore he asks questions from Thrasymachus. In order to make the point clear, Thrasymachus states that there are different forms of governments i.e. aristocracy, democracy and tyranny. There are different laws governing these states and in all of them it is just to abide by these laws and unjust to break them. Since laws are made by rulers keeping in view their own interests therefore laws are for the interest of the rulers. From this it is obvious that justice is the interest of the strong. Everyone acts for one’s own benefit and therefore it is natural that strong will act for his own interest. Since government is the strongest of all therefore whatever it makes it will be for the betterment of government. For Thrasymachus here government is equal to strong therefore he believes that justice is the interest of the strong. Superficially this definition seems to be right as wha tever a person does it seems just and right to him therefore he is acting in that particular manner but this is very weak and unrealistic approach to define justice. The objection on this argument came from Socrates. He contends that it is possible for rulers to make error therefore it is also possible that the laws made by them may not always be in the favor of strong. Unintentionally the strong can make laws in the interest of weak. This is possible due to faulty thinking of strong. Thrasymachus rejects this by stating that he considers ruler in perfect state. If ruler is making mistake then he is no more ruler. By stating this Thrasymachus again repeats his view that justice is for the interest of strong. For him the ruler is in perfect state and he cannot make mistake. Whatever law such perfect ruler will make it will be for his interest therefore justice will serve the interest of the strong. At this point the position of Thrasymachus looks strong and clear. He seems to

The implications of the Euro-Zone Crisis and Its Impact on India Essay

The implications of the Euro-Zone Crisis and Its Impact on India Economy - Essay Example India is not part of the Euro-zone but it is a recipient of the crisis as the zone forms its larger market in Europe. We shall look more on the Euro-zone crisis; its genesis, forces behind it and the measures taken to deliver it from total breakdown. We shall also be seeking to understand India’s economy and the economic imbalanced it can be if its market is understood. Lastly we shall conclude with the long term effects of the global economy in India. The Euro-zone is a union composed of 18 member countries that use Euro as a common currency. The countries in the Euro zone compose of Netherlands, Slovakia, Italy, Latvia, Ireland, Luxembourg, France, Finland, Germany, Cyprus, Estonia, Austria, Belgium, Slovenia, Spain, Greece, Malta and Portugal, (EU publication office 2009, 23). The euro zone is under European central bank that is governed by a president. It also has a board that oversees the working of the bank. The bank is mandated to see that inflation is put under control. There is also the euro group that makes decisions regarding the politics of the union and the euro (Gupta & Gupta 2010, 42). In the late 2000, there was a financial crisis and the Euro group acted by establishing provisions that would allow the group to give emergency loans to member countries in return for endorsement of economic reforms. These helped the member countries to get onto their feet from the high-unanticipated inflation that had taken centre stage in the many countries (Singh 1997, 82). Many countries member of the Euro zone do not use the Euro currency as the main currency in their countries but use it to do business in the Euro zone and European Union at large. There are other countries that are part of the European Union but do not fall under the Euro zone. These countries include; Andorra, San Marino and Vatican City. They use Euro as their currency (European communities 2004, 94) A number of factors caused the Euro zone crisis. These included

Suspension Bridge Essay Example for Free

Suspension Bridge Essay What is meant by suspension bridge? A suspension bridge is a type of bridge in which the deck (the load-bearing portion) is hung below suspension cables on vertical suspenders. Outside Tibet and Bhutan, where the first examples of this type of bridge were built in the 15th century, this type of bridge dates from the early 19th century. Bridges without vertical suspenders have a long history in many mountainous parts of the world. Structure of suspension bridge – This type of bridge has cables suspended between towers, plus vertical suspender cables that carry the weight of the deck below, upon which traffic crosses. This arrangement allows the deck to be level or to arc upward for additional clearance. Like other suspension bridge types, this type often is constructed without false work. Can a suspension bridge be considered as a work on parabola? Yes, a suspension bridge can be called a work on parabola. As a suspension bridge is designed on parabola as the bridge is also in the â€Å"U† shaped figure as we can see it in our project. Parabola is a curved conical shaped open figure. Parabola can be defined in different ways. First, it is the graph of any quadratic function of the form y = ax2 + bx + c. Another way though, is to define it as the collection of all points that are equidistant from a line and a point not on the line. A parabola is a curve, much like a U shape. The most simple parabola is y = x^2. More info about parabola   and suspension bridge Some facts about parabola and suspension bridge:- The vertical line passing through the vertex is called the axis of symmetry. The eq. for the line is where D=0 Quadratic formula if ax2 + bx + c = 0 then x=-b ±b2-4ac2a Basic design of parabolic bridge:- Dutch scientist Christian Huygens believed that two cables running between two towers could support weight that was much greater than its own weight. The cables suspended between the two towers naturally took the shape of a parabola. The parabolic shape of the cable is created not only by gravity but also by the compression and tension forces acting on the bridge. Todays scientists believe that this is the most efficient design because it requires the least amount of materials to support a heavy load. The modern suspension bridge is composed of a deck, supports, foundations, long wire cables and hangers. Latest Research on Suspension Bridges:- Research on structural topology optimization on a suspension bridges parabolic cable has shown that it is possible to increase its capacity to withstand compressive forces. In order to help stabilize suspension bridges, truss systems are used. The truss system helps the deck resist bending, twisting and swaying. DO you KNOW: The longest suspension bridge in the world (as of 2010) is the Akashi Kaikyo Bridge in Kobe, Japan. It opened in 1998 and spans an incredible 1991 meters (6529 feet) Suspension Bridges Design technology Suspension bridges in their simplest form were originally made from rope and wood. Modern suspension bridges use a box section roadway supported by high tensile strength cables. In the early nineteenth century, suspension bridges used iron chains for cables. The high tensile cables used in most modern suspension bridges were introduced in the late nineteenth century. Today, the cables are made of thousands of individual steel wires bound tightly together. Steel, which is very strong under tension, is an ideal material for cables; a single steel wire, only 0.1 inch thick, can support over half a ton without breaking. Light, and strong, suspension bridges can span distances from 2,000 to 7,000 feet far longer than any other kind of bridge. They are ideal for covering busy waterways. With any bridge project the choice of materials and form usually comes down to cost. Suspension bridges tend to be the most expensive to build. A suspension bridge suspends the roadway from huge main cables, which extend from one end of the bridge to the other. These cables rest on top of high towers and have to be securely anchored into the bank at either end of the bridge. The towers enable the main cables to be draped over long distances. Most of the weight or load of the bridge is transferred by the cables to the anchorage systems. These are imbedded in either solid rock or huge concrete blocks. Inside the anchorages, the cables are spread over a large area to evenly distribute the load and to prevent the cables from breaking free. Suspension bridge: construction that allows automobiles to travel between two points separated by an obstacle. Side span: segment between two pylons at the ends of a bridge. Centre span: segment between two pylons at the centre of a bridge. Side pylon: tower-like vertical construction situated at the side, usually supporting the cables of a suspension bridge or a cable-stayed bridge. Foundation of a pylon: very durable lower part of a tower. Suspender: support cable. Suspension cable: set of braided wire that supports a bridge. Pylon: tower-like vertical support that usually supports the cables of a suspension bridge or a cable-stayed bridge. Stiffening girder: tightener beam